# Eclectic London Apartments Mike McMahon Studio Designs the Rufford Mews Apartment By Amy Duong | Published 2024-08-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rufford-mews-apartment References: [design-milk](https://design-milk.com/duo-designs-their-own-eclectic-apartment-furniture-in-london/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_172470000172910&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=m0bdnhaw0100x1tt000ULh8tdh5ov&loc=https%3A%2F%2Fdesign-milk.com%2Fduo-designs-their-own-eclectic-apartment-furniture-in-london%2F&v=1&out=https%3A%2F%2Fwww.mikemcmahonstudio.com%2Fkingscross&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Duo%20Designs%20Their%20Own%20Eclectic%20Apartment%20%2B%20Furniture%20in%20London&txt=%3Cstrong%3ERufford%20Mews%20Apartment%3C%2Fstrong%3E)  Nestled in [London's King's Cross area](https://www.trendhunter.com/trends/ray-house), the Ruggord Mews Apartment is the work between collaborative partners Mike McMahon and Jewlsy Mathews. The two embrace the philosophy of 'don't move, improve' as the two transform their apartment into a personal design space. There, they are able to experiment with various materials push boundaries of building techniques alter the space, and meet the changing needs of their family. All of the furniture including the storage solutions and the dining chairs are intricately crafted and designed by the pair specifically for their own home. This shows off their expert craftsmanship but also ensures that all parts of their home are visually beautiful and functional in a personal manner. Image Credit: Rufforf Mews Apartment ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 4% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Custom-made Furniture:** Residents are increasingly opting for tailor-made furniture to meet their unique aesthetic and functional needs at home. - **Home Improvement Philosophy:** The 'don't move, improve' mindset is gaining traction, encouraging homeowners to invest in luxurious upgrades rather than moving to new properties. - **Experimental Material Use:** Innovative material experimentation in home design is pushing the boundaries of traditional building techniques. ### Industries Being Reshaped - **Interior Design:** The interior design industry is seeing a rise in demand for custom-crafted furniture solutions. - **Real Estate:** The real estate market is impacted by a growing trend of homeowners opting to enhance their existing spaces rather than relocating. - **Home Improvement Retail:** Retailers in the home improvement sector are witnessing increased interest in innovative materials and products for personalized home projects. ## Related on Trend Hunter - [Contemporary London Mews Homes](https://www.trendhunter.com/trends/mews-house-2.md) - [Layered Archival Apartments](https://www.trendhunter.com/trends/bergman-design-house.md) - [Remodelled Denim-Detailed Modern Apartments](https://www.trendhunter.com/trends/microloft.md) - [Eclectic Paris Apartments](https://www.trendhunter.com/trends/studio-asa.md) - [Fold-Out Furniture London Flats](https://www.trendhunter.com/trends/florin-court-flat.md) - [Futuristic Vibrant London Apartments](https://www.trendhunter.com/trends/2lg-studio-1.md) - [Dining-Inspired Bright Apartments](https://www.trendhunter.com/trends/holloway-li-1.md) - [Refined Urban Interiors](https://www.trendhunter.com/trends/primrose-apartment.md) - [Eclectic Renovated Polish Apartments](https://www.trendhunter.com/trends/mistovia.md)