# Spiced Pickle-Forward Snack Chips Ruffles Spicy Dill Pickle Offers a Burst of Savory Flavor By Michael Hemsworth | Published 2022-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle References: [prnewswire](https://www.prnewswire.com/news-releases/ruffles-heats-up-the-summer-with-ultra-exclusive-sneaker-collaboration-with-3x-nba-all-star-jayson-tatum-and-new-spicy-dill-pickle-flavor-301568300.html) & [fritolay](https://www.fritolay.com)  The [Ruffles](https://www.trendhunter.com/trends/spicy-dill-pickle) [Spicy](https://www.trendhunter.com/trends/dill-pickle-buddy-burger) Dill Pickle snack chips are one of the latest flavors of the product focused on delivering impressive flavor and texture to boot. The snack chip flavor is a new take on the classic taste of [dill pickle](https://www.trendhunter.com/trends/pringles-dill-pickle) with a burst of heat that offers balanced notes on the palate. The ridges on the chips help to lock in more flavor than flat alternatives, which provides more flavor per bite and will evolve as they're eaten. The Ruffles Spicy Dill Pickle snack chips are a limited-edition product arriving now on store shelves in eight-ounce and 2.5-ounce bags for $4.79 and $2.19, respectively. The product will only be around for a short while to make them a summertime exclusive. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Snack Flavors:** Opportunity for snack companies to create seasonal limited-edition flavors to drive excitement and demand. - **Spicy Flavor Combinations:** Opportunity for food and beverage companies to experiment with new spicy flavor profiles to cater to adventurous taste buds. - **Textured Snacks:** Opportunity for snack companies to focus on unique texture and shape of their products, making them more enjoyable and memorable for consumers. ### Sectors Adopting This - **Snack Food Industry:** Snack food companies can focus on leveraging seasonal and unique flavor combinations to drive demand and increase sales. - **Food and Beverage Industry:** Food and beverage companies can use unique flavor and texture profiles to create distinctive products and better compete in crowded markets. - **Grocery Retail Industry:** Grocery retailers can leverage limited-edition snack flavors to drive excitement and increase store traffic during certain times of the year. ## Related on Trend Hunter - [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md) - [Spicy Pickle-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos.md) - [Fair-Inspired Pickle Potato Chips](https://www.trendhunter.com/trends/utzs-fried-dill-pickle-ripples-potato-chips.md) - [Korean Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/ruffles-koreanstyle-sweet-spicy-chili.md) - [Twisted Flavor-Packed Snack Crisps](https://www.trendhunter.com/trends/ruffles-ridge-twists.md) - [Dill Pickle-Flavored Chips](https://www.trendhunter.com/trends/classic-dill-pickle-chip.md) - [Branded Pickle Snack Chips](https://www.trendhunter.com/trends/boulder-canyon-wavy-grillos-classic-dill-pickle.md) - [Soft Sour Cheese Puffs](https://www.trendhunter.com/trends/cheetos-flamin-hot-dill-pickle-puffs.md) - [Collaboration Pickle Potato Chips](https://www.trendhunter.com/trends/boulder-canyon-grillos-pickles.md)