# Twisted Flavor-Packed Snack Crisps Ruffles Ridge Twists Offer a Light, Airy New Take on the Snack By Michael Hemsworth | Published 2022-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ruffles-ridge-twists References: [chewboom](https://www.chewboom.com/2022/08/16/ruffles-introduces-all-new-ridge-twists/) & [ruffles](https://www.ruffles.com)  The Ruffles Ridge Twists are a new take on the brand's classic snack for consumers to enjoy this season as a decidedly crunchy yet airy option. The snack features a potato spiral form instead of the [classic chip format](https://www.trendhunter.com/trends/kettle-krinkle-chips), but still offers ample ridges across the surface to hide seasoning and flavor. The new snack comes in two flavors including [Double Cheddar](https://www.trendhunter.com/trends/burts-ridges) and Smoky BBQ, of which the latter was chosen by A'ja Wilson as part of her Chip Deal athlete endorsement. The [Smoky BBQ flavor](https://www.trendhunter.com/trends/popcorners-smokehouse-bbq) is an homage to Wilson's South Carolina roots and is packed with some classic barbecue flavor for snack fans to enjoy. The Ruffles Ridge Twists are arriving nationwide now for shoppers to pick up in 5.5-ounce and 1.75-ounce bags for $5.59 and $2.29, respectively. Image Credit: Ruffles ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Spiral Snacks:** Opportunity for snack companies to innovate in the shape and texture of potato-based snacks. - **Flavor Innovation:** Trend of introducing unique and globally-inspired flavors in the snack industry to cater to the evolving consumer preferences. - **Athlete Endorsements:** Increasing trend of sports brands partnering with athletes to endorse and promote new product launches. ### Where This Applies - **Snack Industry:** Opportunity for snack companies to introduce more unique and flavorful snack options to cater to the modern consumer who is constantly seeking new experiences. - **Food Manufacturing:** Opportunity for food manufacturing companies to expand their production capabilities to develop more innovative snack products that can meet consumer demands for unique and globally-inspired flavors. - **Athletic Endorsement Industry:** Opportunity for the athletic endorsement industry to continue to grow as businesses increasingly look to sports celebrities as endorsers for their new product lines. ## Related on Trend Hunter - [Spiced Pickle-Forward Snack Chips](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle.md) - [Flavor Mashup Potato Chips](https://www.trendhunter.com/trends/cheddar-sour-cream.md) - [Korean Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/ruffles-koreanstyle-sweet-spicy-chili.md) - [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md) - [Dip-Flavored Corn Chips](https://www.trendhunter.com/trends/fritos-queso-flavor-twists.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Potato Chip-Brand Streetwear Series](https://www.trendhunter.com/trends/ridgewear.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md)