# Spiced Smoky Snack Chips The Ruffles Flamin' Hot BBQ Chips are Jayson Tatum-Approved By Michael Hemsworth | Published 2021-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ruffles-flamin-hot References: [brandeating](https://www.brandeating.com/2021/02/frito-lay-launches-new-ruffles-flamin-hot-bbq-potato-chips.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [ruffles](https://www.ruffles.com) The [Ruffles](https://www.trendhunter.com/trends/flamin-hot) Flamin' Hot BBQ chips have been unveiled by the brand to offer consumers a first-time flavor experience that combines the [Flamin' Hot flavor with BBQ seasoning](https://www.trendhunter.com/trends/doritos-flamin-hot-koreanstyle-bbq). The snack has been created in partnership with [NBA](https://www.trendhunter.com/trends/cheddar-sour-cream) professional basketball player Jayson Tatum who appears right on the bag and draws inspiration from St. Louis where the athlete grew up. The snack features a spicy, smoky and sweet flavor profile to make them perfect for the increasing number of consumers seeking out food products with a more complex taste. The Ruffles Flamin' Hot BBQ chips are being launched now at retailers nationwide in eight-ounce and 2.5-ounce size options at a price point of $4.29 and $1.99, respectively. Image Credit: Ruffles ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Spicy BBQ Snacks:** Opportunity for snack companies to develop new spicy BBQ flavors for the market - **Athlete-branded Snacks:** Opportunity for businesses to partner with athletes to develop unique snack products - **Complex Flavor Profiles:** Opportunity for food companies to tap into the market for more complex taste experiences ### Who This Affects Most - **Snack Industry:** Snack companies can expand their market by innovating new flavors of spicy BBQ snacks - **Athletic Industry:** Businesses can partner with athletes to attract their followers to unique food products - **Food Industry:** Businesses can tap into the trend of complex flavor profiles to make unique food products ## Related on Trend Hunter - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md) - [Flavor Mashup Potato Chips](https://www.trendhunter.com/trends/cheddar-sour-cream.md) - [Twisted Flavor-Packed Snack Crisps](https://www.trendhunter.com/trends/ruffles-ridge-twists.md) - [Extra-Spicy Corn Chip Snacks](https://www.trendhunter.com/trends/fritos-flamin-hot-barbq.md) - [Hot Dog-Flavored Chips](https://www.trendhunter.com/trends/hot-dogflavored-potato-chips.md) - [Basketball-Celebrating Snack Crackers](https://www.trendhunter.com/trends/ritz-toasted-chips.md) - [Spiced Pickle-Forward Snack Chips](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle.md) - [Cheesy Barbecue-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md)