# Chicken Sandwich-Flavored Chips New Ruffles Double Crunch KFC Zinger Chips are Coming By Katherine Pendrill | Published 2024-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruffles-double-crunch-kfc-zinger References: [brandeating](https://www.brandeating.com/2024/07/kfc-new-spicy-fried-chicken-flavored-ruffles-potato-chips.html)  [KFC Canada](https://www.trendhunter.com/trends/chili-crunch-menu) has teamed up with [Ruffles](https://www.trendhunter.com/trends/ruffles-kfc-original-recipe-chicken-chips) to introduce the new Ruffles [Double Crunch](https://www.trendhunter.com/trends/ruffles-and-kfc) KFC Zinger-flavored potato chips. This is actually the second collab from these two iconic brands, the first being the Ruffles Original Recipe Chicken chips. Available exclusively in Canada from grocery retailers and select KFC restaurants, the new chips are a truly Canadian creation. The chips are described as "combin[ing] the unique blend of the KFC Zinger Sandwich's fiery spices with the bold crunch of Ruffles Double Crunch potato chip for a one-of-a-kind snacking experience and the spiciest Ruffles x KFC collab yet." If you want to really double up on the Zinger chicken flavor, you can pick up a bag of Ruffles Double Crunch KFC Zinger-flavored potato chips alongside your order of the KFC Zinger sandwich. Image Credit: KFC Canada ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 77% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaborative Snack Innovations:** Brands like KFC and Ruffles are collaborating to create unique flavors that combine popular food items with snack foods. - **Region-specific Flavors:** Exclusivity in certain markets, as seen with the Canadian-only release of KFC Zinger chips, appeals to national tastes and boosts regional sales. - **Spicy Snack Demand:** The increasing popularity of spicy flavors in the snack industry is leading to innovative mash-ups like the KFC Zinger Double Crunch chips. ### Industries Being Reshaped - **Snack Food:** The collaboration between KFC and Ruffles exemplifies how fast-food flavors are expanding into the snack food industry. - **Food Retail:** Retailers benefit from exclusive product offerings that draw in customers looking for unique and limited-time snack options. - **Fast-food:** Fast-food chains are branching out into packaged goods to continually engage with customers outside of their restaurants. ## Related on Trend Hunter - [Fried Chicken Potato Chips](https://www.trendhunter.com/trends/ruffles-kfc-original-recipe-chicken-chips.md) - [QSR Plunge Buckets](https://www.trendhunter.com/trends/ruffles-and-kfc.md) - [Chili Oil-Topped Sandwiches](https://www.trendhunter.com/trends/chili-crunch-menu.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Spicy Snack Wraps](https://www.trendhunter.com/trends/snacker-wraps.md) - [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md) - [Crispy Onion Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-onion-ring-sandwich.md) - [Fried Chicken-Flavored Macaroni](https://www.trendhunter.com/trends/kd-kfc-original-recipe-flavour-mac-n-cheese.md) - [Korean Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/ruffles-koreanstyle-sweet-spicy-chili.md)