# Crunchy Burger Collaborations A&W Partners with Ruffles to Present Two Ruffles Crunch Burgers By Debra John | Published 2024-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruffles-crunch-burger References: [web.aw](https://web.aw.ca/en/home1) & [instagram](https://www.instagram.com/p/C_-uF2FvTPh/?img_index=1)  [A&W](https://www.trendhunter.com/trends/dill-pickle-buddy-burger) has announced a new collaboration with Ruffles, introducing two limited-time 'Ruffles Crunch [Burgers](https://www.trendhunter.com/trends/spicy-piri-piri-buddy-burgers)' to the Canadian market. This partnership combines the distinct flavors of A&W's grass-fed beef burgers with the signature crunch of 'Ruffles Cheddar & Sour Cream' chips, offering a unique dining experience. The 'Ruffles Crunch Teen Burger' features a "seasoned grass-fed beef patty, topped with a generous portion of Ruffles chips, lettuce, yellow onions, tomato, bacon, real cheddar cheese, and a creamy garlic and jalapeno aioli, all served on a freshly toasted sesame seed bun." The 'Ruffles Crunch [Buddy Burger](https://www.trendhunter.com/trends/steakhouse-teen-burger)' offers a similar experience with a smaller, "1.6oz beef patty, accompanied by lettuce, tomato, real cheddar cheese, and the same flavorful aioli and Ruffles chips, served on a toasted bun." This limited-time burger collaboration marks the first time A&W has partnered with a snack brand like Ruffles, delivering a novel twist to its menu offerings. Image Credit: A&W ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 68% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Snack-infused Fast Food:** The inclusion of popular snack chips like Ruffles in fast food offerings creates novel textures and taste experiences that could captivate consumers. - **Limited-time Collaborations:** Short-term partnerships between fast food chains and snack brands generate excitement and drive traffic by offering exclusive, one-of-a-kind menu items. - **Gourmet Fast-food Innovations:** Elevating traditional fast food items with premium ingredients, such as grass-fed beef and gourmet aioli, positions brands to appeal to more discerning palates. ### Industries Being Reshaped - **Fast Food:** Fast food brands are exploring partnerships with snack companies to create unique menu items that differentiate them in a highly competitive market. - **Snack Foods:** Snack food manufacturers are expanding their market presence by collaborating with fast food chains to incorporate their products in new and inventive ways. - **Food and Beverage Marketing:** Innovative marketing strategies, such as co-branded menu items, can amplify brand visibility and drive consumer engagement through limited-time exclusivity. ## Related on Trend Hunter - [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md) - [Onion Dip-Inspired Burgers](https://www.trendhunter.com/trends/french-onion-dip-angus-burger.md) - [Snack-Sized Pickle Burgers](https://www.trendhunter.com/trends/dill-pickle-buddy-burger.md) - [Chef-Created QSR Burgers](https://www.trendhunter.com/trends/bestburgerever-burger.md) - [Spicy Piri Piri Burgers](https://www.trendhunter.com/trends/spicy-piri-piri-buddy-burgers.md) - [Baseball-Inspired Onion Burgers](https://www.trendhunter.com/trends/ringer-burger.md) - [Crispy QSR Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-cruncher-sandwiches.md) - [Chicken Sandwich-Flavored Chips](https://www.trendhunter.com/trends/ruffles-double-crunch-kfc-zinger.md) - [Spicy Small-Sized Burgers](https://www.trendhunter.com/trends/spicy-piri-piri-buddy.md)