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# Ruffle Revolution
Emporio Armani's Prim and Pouffy Pieces For Fall 2009

By Christina Butty | Published 2009-05-19 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/ruffle-revolution-emporio-armanis-prim-pieces-for-fall-2009
References: [style](http://www.style.com/fashionshows/review/F2009RTW-EARMANI) & [emporioarmani](http://www.emporioarmani.com/chooseYourCountry.asp)

This year's Fall 2009 Emporio Armani collection had a strong youthful feel to it, which might be a bit disappointing for the mothers who usually shop with their daughters at this store.

One of the main themes of the Fall 2009 Emporio Armani collection was the use of [ruffles](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Sometimes done solo, while other times tiered, this accent appeared throughout the show.

**Implications** - The Fall 2009 Emporio Armani collection also had a fresh, schoolgirl look that featured [knee-high stockings](https://www.trendhunter.com/trends/contemporary-femininity), adorable hats and to-the-knee skirts. Most of the clothing was dark in color but had the occasional pop of olive green and white. The featured looks are perfect for the young business woman!

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 55% | Activity: 10% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Ruffle Trend:** The ruffle trend continues in the fashion industry, creating opportunities for fashion designers to incorporate ruffles in innovative ways.
- **Youthful Fashion Trend:** The youthful fashion trend in the Fall 2009 Emporio Armani collection presents opportunities for fashion brands to target younger audiences.
- **Schoolgirl Look Trend:** The schoolgirl look trend seen in the Fall 2009 Emporio Armani collection offers new inspiration for fashion designers to create youthful and playful styles.

### Where This Applies

- **Fashion Industry:** The ruffle trend, the youthful fashion trend, and the schoolgirl look trend in the Fall 2009 Emporio Armani collection all present new market opportunities for innovative fashion brands.
- **Retail Industry:** The Fall 2009 Emporio Armani collection presents an opportunity for retailers to cater to younger audiences interested in playful and youthful styles.
- **Textile Industry:** The ruffle trend in the Fall 2009 Emporio Armani collection presents an opportunity for textile companies to manufacture and provide ruffled fabric designs.

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