# Tuscany-Based Classic Red Wines Ruffino Modus Wine is Sure to Delight this Holiday Season By Grace Mahas | Published 2022-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruffino-modus-wine References: [lcbo](https://www.lcbo.com/en/ruffino-modus-2017-912956)  If you're looking to add some Italian flair to your holiday menu, Ruffino Modus is the perfect choice. This classic red wine hails from Tuscany, known for its rich culinary traditions and vibrant way of life. A recent survey showed that 67% of Canadians are looking to incorporate Italian inspiration into their holiday meals, and Ruffino Modus is the perfect answer to that desire. Full-bodied and bursting with ripe fruit and spice flavors, a glass of Ruffino Modus will transport you to the rolling hills of Tuscany with just a single sip. It's the perfect way to add some Italian flair to your holiday gatherings, whether you're hosting a festive dinner party or just enjoying a quiet evening at home. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 17% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Italian-inspired Holiday Meals:** As Canadians desire Italian-inspired holiday meals, businesses can capitalize on this trend by offering authentic Italian cuisine and wine options. - **Classic Red Wine:** As consumers seek classic red wines, businesses can innovate by creating unique blends, aging processes and packaging options. - **Wine Tourism:** As consumers become more interested in the origins of their wine, businesses can create wine tourism experiences in Tuscany and other popular wine regions. ### Sectors Adopting This - **Food and Beverage:** Restaurants and catering businesses can capitalize on the trend of Italian-inspired holiday meals by creating authentic Italian menus and wine pairings. - **Wine:** Wine companies can innovate by creating unique, classic red wine blends, different aging processes and packaging options that attract the growing consumer's interest in wine. - **Tourism:** Tourism businesses can create wine tourism experiences in popular wine regions for consumers interested in the origins of their wine. ## Related on Trend Hunter - [Tuscan Terrazza-Inspired Rosés](https://www.trendhunter.com/trends/aqua-di-venus-ros.md) - [Italian Sunday Dinner Experiences](https://www.trendhunter.com/trends/friends-only.md) - [Velvety California Cabernet Sauvignons](https://www.trendhunter.com/trends/meiomi-cabernet-sauvignon.md) - [Regional Italian Wine Kits](https://www.trendhunter.com/trends/vinebox-wine-kit.md) - [Holiday-Focused Wine Pairings](https://www.trendhunter.com/trends/seasonal-guide-to-wine-pairing.md) - [High-End Prosecco Wine Lines](https://www.trendhunter.com/trends/voga-italia.md) - [Sustainable Regional Wines](https://www.trendhunter.com/trends/torre-zambra.md) - [Holiday Wine Tins](https://www.trendhunter.com/trends/limitededition-holiday-tins.md) - [Sicilian Red Wines](https://www.trendhunter.com/trends/floramundi-and-sherazade.md)