# Optically-Confusing Couture The Rue Du Mail Spring 2010 Collection Plays With Shapes By Jacqueline Parrish | Published 2009-10-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rue-du-mail-spring-2010 References: [fashionising](http://www.fashionising.com/pictures/p--Rue-du-Mail-Womens-SpringSummer-2010-PWF-3861-60972.html) & [ruedumail](http://www.ruedumail.com/) For the Rue Du Mail Spring 2010 RTW collection in Paris, France, designer Martine Sitbon displayed one of her strongest lines yet with an optically confusing array of artistic [little black dresses](https://www.trendhunter.com/trends/body-by-miraclesuit). The dresses for the Rue Du Mail Spring 2010 show were delicately-flirty frocks that contained hidden elements of construction to keep everything tucked away nicely. Figure flattering for all shapes and sizes, the [optical illusions](https://www.trendhunter.com/trends/pixelated) were created through a combination of tailoring, well placed [frills and ruffles](https://www.trendhunter.com/trends/wild-rose-sparrow), and clever beading. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 82% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Optical Illusion Fashion:** There is a disruptive innovation opportunity to explore fashion designs that create optical illusions through tailoring, frills, ruffles, and beading. - **Hidden Construction Techniques:** Innovative construction methods that keep clothing elements tucked away nicely provide opportunities for disruptive innovation in the fashion industry. - **Delicately-flirty Frocks:** Designing feminine and flattering dresses that appeal to all shapes and sizes is a disruptive innovation opportunity in fashion. ### Sectors Adopting This - **Fashion:** The fashion industry can explore and benefit from disruptive innovations in optical illusion fashion, hidden construction techniques, and delicately-flirty frocks. - **Textile:** The textile industry can support the disruptive innovations in fashion by providing innovative fabrics, materials, and technologies. - **Retail:** In the retail industry, disruptive innovation opportunities exist in curating and promoting optical illusion fashion, hidden construction techniques, and delicately-flirty frocks. ## Related on Trend Hunter - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)