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# Combative Black Books
Keep Track of Your Enemies With the Rude Little Black Book

By Michael Hines | Published 2011-05-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rude-little-black-book
References: [neatorama](http://www.neatorama.com/2011/05/14/a-very-useful-little-black-book/) & [etsy](http://www.etsy.com/listing/61693506/rude-little-black-book)

Everyone could benefit from the Rude Little Black Book. Created by [Etsy](https://www.trendhunter.com/trends/tarotandreading) crafter 27th Street Press, the Rude Little Black Book is designed to let you accurately keep track of the people in your life who could use a good shot in the mouth.

The Rude Little Black Book, aptly titled "People I Want to Punch in the Face," measures 5 inches by 3.5 inches and sells for $10 each. Other than scaring a few of your friends and family members, this cheeky journal seems like a safe and fun thing to have. Everyone gets angry, and sometimes it is best to [write down what upsets you](https://www.trendhunter.com/trends/let-it-all-out) instead of brooding about it all day. Writing it down in an [aptly named journal](https://www.trendhunter.com/trends/nononsense-journal) could help you live a less stressful life. Oh, and it would be pretty badass to have a journal lying around your house titled "People I Want to Punch in the Face."

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 15% | Activity: 53% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Humorous Stationery:** The trend towards tactful, humorous stationery provides an opportunity for businesses to market and sell personalized, expressive journals or diaries.
- **Anger Management:** As more people look for outlets for their stress, opportunities exist for businesses in the wellness or counseling industries to offer unique coping mechanisms such as journaling.
- **Anti-bullying Movement:** The Rude Little Black Book highlights the importance of standing up to bullies. Businesses can contribute to the anti-bullying movement by promoting messages of kindness and inclusion through creative and unconventional means.

### Where This Applies

- **E-commerce:** The Rude Little Black Book was created by an Etsy artist, showcasing the marketability and profitability of handmade, personalized stationery products.
- **Wellness and Self-care:** The Rude Little Black Book's therapeutic potential presents a market for counseling and wellness businesses to invest in the trending demand for self-care products.
- **Office Supplies:** As the workforce becomes increasingly remote, personalized and unique stationery could emerge as trendy gift options and disrupt traditional office supply markets.

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