# Retro Cartoon Makeup Collections Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia By Debra John | Published 2024-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rude-cosmetics References: [thepopinsider](https://thepopinsider.com/step-aside-popeye-olive-oyl-takes-the-spotlight-in-this-beauty-collab/) & [rudecosmetics](https://rudecosmetics.com/search?type=product&q=olive+oyl)  Rude Cosmetics collaborates with [Olive Oyl](https://www.trendhunter.com/trends/olive-rose) to evoke [retro nostalgia](https://www.trendhunter.com/trends/pixars-toy-story) in a revamped makeup line tailored for makeup enthusiasts. This comprehensive 13-piece collection comprises skincare essentials aimed at "nurturing and moisturizing the skin, encompassing cleansers, hand creams, toner pads, gloss sticks, and more." To complete a beauty regimen, Rude Cosmetics has created the Olive Oyl Tined Lip Oyl. Available in two shades, this non-sticky oil features a natural high-shine tinted gloss that effectively hydrates the lips. For convenient storage, the brand recommends utilizing the [Cosmetics Travel Case](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles) adorned with Olive Oyl's cheerfully smiling and displayed on the front. The collaboration between Rude Cosmetics and Olive Oyl offers fans unique and engaging products that celebrate a beloved cultural icon while enhancing their beauty routines. Image Credit: Rude Cosmetics ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 61% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Partnerships:** Collaborations between beauty brands and beloved cultural icons like Olive Oyl attract enthusiasts through nostalgia-driven marketing strategies. - **Comprehensive Beauty Kits:** Maintenance of complete skincare routines is made more accessible with all-inclusive beauty kits, appealing to consumers seeking convenience. - **Tinted Lip Oils:** Hydrating yet glossy tinted lip oils become popular as they offer a non-sticky alternative to traditional lip glosses. ### Sectors Adopting This - **Beauty and Skincare:** The beauty sector witnesses a rise in demand for themed makeup collections that combine nostalgia with daily skincare necessities. - **Licensed Merchandise:** Utilizing recognizable cultural figures for brand collaborations can significantly enhance product visibility and consumer interest. - **Travel Accessories:** There is growing interest in beauty-focused travel accessories that offer both functionality and branding opportunities, like cosmetics cases with iconic characters. ## Related on Trend Hunter - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Sci-Fi Cartoon Cosmetics](https://www.trendhunter.com/trends/rick-and-morty-x-sheglam.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Beauty-Inspired Bodycare](https://www.trendhunter.com/trends/fat-oil-body-collection.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [50s-Style Musical Beauty Collections](https://www.trendhunter.com/trends/revolution-beauty-x-grease-collection.md) - [Hydroxytyrosol-Based Makeup Innovations](https://www.trendhunter.com/trends/olive-rose.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md)