# Cultural Skate-Centric Collections Patta and Vans Vault Join Forces to Celebrate Rude Boy Culture By Amy Duong | Published 2020-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rude-boy-culture References: [hypebeast](https://hypebeast.com/2020/10/patta-vans-fall-winter-2020-collaboration-chukka-79-style-36-vlt-lx-release) Amsterdam-based brand [Patta](https://www.trendhunter.com/trends/991v2-sneaker) works in collaboration with [Vans Vault](https://www.trendhunter.com/trends/fuct-collaboration) on a capsule designed for the Fall/Winter 2020 season celebrating the Jamaican-British rude boy culture. The duo rework the iconic silhouettes by Vans Vault -- the Style 36 VLT LX and the Chukka 79 VLT LX. The Chukka 79 VLT LX shoes take on a colorway that nods to the Rastafari flag, whereas the Style 36 TC VLT LX sneakers are detailed with a Spectrum Blue colorway nodding to the Union Jack. The slogan "OUT IN THE STREETS" can be seen on the outsole as a nod to reggae artist Ini Kamoze. Both of the shoes are made with a bled of premium suede and ballistic nylon. Image Credit: Adama Jalloh ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 42% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Skate-centric Fashion:** Opportunity for brands to collaborate on skate-themed collections that celebrate specific subcultures and cultural movements. - **Cultural Collaboration:** The trend of brands partnering to create collections that pay homage to a specific culture, such as the Jamaican-British rude boy culture highlighted in this article. - **Iconic Silhouette Remix:** Disruptive opportunity for brands to take established shoe silhouettes and transform them through unique design elements that reflect a specific theme or cultural reference. ### Who This Affects Most - **Fashion and Streetwear:** Fashion brands can embrace the skate-centric trend and collaborate with sneaker brands to create clothing collections inspired by specific subcultures. - **Music and Entertainment:** Opportunity for musicians and entertainment artists to partner with fashion brands for limited edition merchandise that celebrates their cultural influences and references their artistry. - **Footwear and Sneaker:** Sneaker brands can explore collaborations with fashion labels to create unique versions of iconic shoe designs, infusing them with cultural and subcultural influences. ## Related on Trend Hunter - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Music-Oriented Skateboarding Footwear](https://www.trendhunter.com/trends/old-skool-music.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md) - [00s Skateboarding-Inspired Footwear](https://www.trendhunter.com/trends/star-bullet.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md)