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# Functionally Urban Backpacks
The Rucksack Collection by OGIO is Perfect for Travel or Leisure

By Tana Makmanee | Published 2014-03-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rucksack-collection
References: [ogio](http://ogio.com/)

The new Rucksack Collection by OGIO perfectly combines chic aesthetics with functional qualities to allow consumers to easily carry all their essential belongings with them no matter where they go.

With backpacks often associated with what children utilize at school, adults often feel wary of carrying such bags that portray an immature or childish tendency. The Rucksack Collection however, is here to provide consumers with a more [urban take to the traditional knapsack](https://www.trendhunter.com/trends/kifaru-backpacks), by providing a [sleek exterior design](https://www.trendhunter.com/trends/fjallraven-kanken-koncept) with a utilitarian interior structure. Coming in either a 20" or 22" model, these backpacks uniquely feature a front flap with double buckles, several pockets and pouches that allow for handy tech devices and a simple top loading design that makes getting things in and out a whole lot easier.

Perfect for school, work or simply [backpacking across the globe](https://www.trendhunter.com/trends/72hour-backpack), the Rucksack Collection by OGIO showcases how style and functionality can indeed go hand in hand.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 98% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Functional Urban Backpacks:** The Rucksack Collection by OGIO combines style and functionality for urban dwellers.
- **Sleek Exterior Design:** The Rucksack Collection features a chic and modern aesthetic for backpacks.
- **Utilitarian Interior Structure:** The Rucksack Collection offers multiple pockets and pouches for organized storage.

### Industries Being Reshaped

- **Fashion and Apparel:** The fashion industry can explore designs that merge style and functionality for urban backpacks.
- **Travel and Tourism:** The travel industry can market the Rucksack Collection as a stylish and versatile travel companion.
- **Consumer Electronics:** The consumer electronics industry can capitalize on the demand for convenient tech device storage in backpacks.

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