# Collaboration Pink-Hued Popcorns The Ruby x BjornQorn Popcorn Has a Tart Flavor and Pinkish Hue By Michael Hemsworth | Published 2023-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-x-bjornqorn-popcorn References: [snackandbakery](https://www.snackandbakery.com/articles/109994-bjornqorn-launches-popcorn-collaboration-with-ruby-hibiscus-beverage-brand) & [bjornqorn](http://www.bjornqorn.com/)  The Ruby x [BjornQorn](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn) popcorn has been created in collaboration between the brands as a pink-hued take on the signature snack to provide consumers with a delicious option to try out this season. The popcorn is crafted with minimal ingredients including popcorn, sunflower oil, nutritional yeast, salt and hibiscus powder. The final result is a crunchy snack with a festive pink color and slightly tart flavor profile. The snack also features potassium, antioxidants and polyphenols to give it a more nutritious profile when compared to other popcorn snacks on the market. The Ruby x BjornQorn popcorns being launched this month via the [Ruby DTC](https://www.trendhunter.com/trends/ruby-hearts-gummies) website with six bags priced at $36. The product will then be available at [Whole Foods Markets](https://www.trendhunter.com/trends/toy-story-lil-puffs) locations starting November 15, 2023. Image Credit: BjornQorn ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 5% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Pink-hued Snacks:** The collaboration between Ruby and BjornQorn has resulted in pink-hued popcorn, offering a visually appealing and unique twist on traditional snacks. - **Minimal Ingredient Foods:** The use of minimal ingredients, such as popcorn, sunflower oil, nutritional yeast, salt, and hibiscus powder, showcases the trend towards simplicity and natural ingredients in the food industry. - **Nutritious Snack Alternatives:** The Ruby x BjornQorn popcorn provides a healthier snacking option with added potassium, antioxidants, and polyphenols, tapping into the rising demand for nutritious snacks. ### Sectors Adopting This - **Snack Food Industry:** The introduction of pink-hued popcorn by Ruby and BjornQorn creates an opportunity for differentiation and innovation within the snack food industry. - **Natural Food Industry:** The use of minimal, natural ingredients in the Ruby x BjornQorn popcorn aligns with the growing consumer preference for clean and simple products in the natural food industry. - **Healthy Snack Industry:** The nutritious profile of the Ruby x BjornQorn popcorn positions it as a viable option for the expanding healthy snack industry, offering a delicious and visually appealing alternative to traditional snacks. ## Related on Trend Hunter - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [Collaboration Candy Popcorn Kits](https://www.trendhunter.com/trends/popcorn-kitchen-x-superfoodio.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md) - [Cherry Lime-Flavored Popcorn](https://www.trendhunter.com/trends/rind.md) - [Bakery-Approved Popcorn Snacks](https://www.trendhunter.com/trends/big-sur-bakery-caramel-corn.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Cocktail-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/pia-colada-popcorn.md) - [Whole-Grain Purple Kernel Popcorns](https://www.trendhunter.com/trends/purple-kernel-popcorns.md) - [Candy-Packed Popcorn Snacks](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch.md)