# Feminine Spotted Frocks The Ruby Spring 2011 Collection Has Girly Charm By Renee Ramsarran | Published 2011-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-spring-201 References: [fashionising](http://www.fashionising.com/pictures/p--Ruby-SS-11-Look-Book-9062-133580.html) & [rubynz](http://www.rubynz.com/) The Ruby Spring 2011 collection puts together [bright colors and flowing pieces](https://www.trendhunter.com/trends/alessandra-rich) to create an overall sweet look. The many dresses are fresh and girly available in [simple spring prints](https://www.trendhunter.com/trends/the-lilly-reserve-collection). The blue and white polka-dotted “Billy Dress” is my favorite from the collection. The summer lookbook also features classy loose shorts paired with ruffles and cropped tops. The Ruby Spring 2011 collection stays within a soft neutral palette. **Implications** - As North American media becomes saturated with highly sexualized imagery, consumers have now grown apathetic towards sex-based advertising. Advertising campaigns that emphasize conservation and classiness instead are garnering much more attention from the general public. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Girly Clothing Collections:** Creating collections that emphasize femininity and sweetness over sexualization of women. - **Soft Neutral Palettes:** Using soft, muted colors in clothing to create a calming appeal. - **Flowing Pieces:** Designing clothing with flowing, loose shapes for a comfortable yet stylish look. ### Industries Being Reshaped - **Fashion:** The fashion industry can develop clothing collections that appeal to consumers tired of sexualized imagery. - **Retail:** Retailers can capitalize on the trend of feminine clothing by stocking flowing, girly pieces. - **Advertising:** Ad campaigns can shift away from sexualized imagery and focus on promoting conservation and classiness. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Holiday Shapewear Collection](https://www.trendhunter.com/trends/holiday-shapewear.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md)