# Pink Chocolate Ice Cream Bars Magnum's Ruby Minis Feature the Fourth Type of Chocolate By Laura McQuarrie | Published 2020-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-minis References: [prnewswire](https://www.prnewswire.com/news-releases/magnum-becomes-the-first-national-ice-cream-brand-in-the-us-to-launch-an-ice-cream-featuring-ruby-a-new-variant-of-chocolate-300981088.html) & [MagnumIceCream](http://www.MagnumIceCream.com) Consumers around the world are slowly being introduced to [ruby chocolate confections](https://www.trendhunter.com/trends/ritual-chocolate-mini-bar) and [Magnum](https://www.trendhunter.com/trends/magnum-mini) created Ruby Minis, setting itself apart as the first national ice cream brand in the US to launch an ice cream featuring ruby chocolate. Like other [premium ice cream bars](https://www.trendhunter.com/trends/dairy-ice-cream-bars) from the brand that are decadently dipped in chocolate, Ruby Minis combine a sweet cream ice cream center with a ruby cacao coating, which is naturally pink and has a unique berry flavor. The 130-calorie Magnum Ruby Minis are sold in packs of six, which makes the ice cream bars perfect for sharing so that others can be introduced to the unique qualities of ruby cacao. Image Credit: Magnum ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 76% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Introduction of Ruby Chocolate Confections:** Opportunity for companies to explore the use of ruby chocolate in various confectionery products. - **Innovative Ice Cream Flavors:** Potential for ice cream brands to experiment with unique and unconventional flavors, such as ruby cacao. - **Premium Ice Cream Bars:** Growing demand for high-quality, indulgent ice cream bars that use premium ingredients like ruby chocolate. ### Industries Being Reshaped - **Confectionery:** Confectionery companies can capitalize on the trend of ruby chocolate by creating new and exciting chocolate-based products. - **Ice Cream:** Ice cream brands have the opportunity to attract consumers with innovative flavors like ruby chocolate to differentiate themselves in the market. - **Food Manufacturing:** Food manufacturers can tap into the demand for premium ingredients and create unique ice cream treats using ruby chocolate coating. ## Related on Trend Hunter - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Vegan Ice Cream Bars](https://www.trendhunter.com/trends/magnum-mini.md) - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Ruby Chocolate Chip Cookies](https://www.trendhunter.com/trends/barry-callebaut-1.md) - [Snacking-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/magnum-bonbons.md) - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md)