# Menstrual-Specific Underwear The Ruby Love Pantie Collection Prevents Accidental Period Leaks By Grace Mahas | Published 2019-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-love References: [rubylove](https://www.rubylove.com/) & [rubylove](https://www.rubylove.com/) In an effort to give women more [menstrual care options](https://www.trendhunter.com/trends/menstrual-care-solutions), the Femtech apparel line, Ruby Love, launched a new collection of [period panties](https://www.trendhunter.com/trends/tomboyx) that boasts cutting-edge leak-proof technology. The brand was born from a need to provide women their new go-to underwear during their period. The panties boast a dri-tech mesh, organic cotton, and a [built-in absorbent liner](https://www.trendhunter.com/trends/legging-liners). The Ruby Love collections boast an array of flattering cuts for all body shapes including the 'Bikini' to keep you covered during the day, the Hipster offers a lower rise and are great for sleeping in, the Hi-Cut features tummy control and maximum coverage for lasting comfort. The panties come in a variety of fun prints ranging from magenta blue to snakeskin grey. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 87% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Period-proof Underwear:** Developing innovative underwear with dri-tech mesh and built-in absorbent liner technology for menstrual protection. - **Femtech Apparel:** Combining fashion and technology to create clothing that caters specifically to women's health needs like menstrual hygiene and comfort. - **Flattering Cuts for All Body Shapes:** Designing diverse and inclusive collections that feature cuts for all body types for maximum comfort and confidence. ### Where This Applies - **Femtech:** Creating tech solutions for women's health needs, such as menstrual hygiene, fertility, and sexual health. - **Apparel and Fashion:** Developing apparel using innovative materials and designs to cater to specific needs and create new opportunities for growth. - **Beauty and Personal Care:** Creating products and services for personal hygiene and care that cater to menstrual health and comfort for women. ## Related on Trend Hunter - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Teen-Focused Period Underwear](https://www.trendhunter.com/trends/proof.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Reusable Period Underwear](https://www.trendhunter.com/trends/reusable-period-underwear.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Empowering Menstrual Care Solutions](https://www.trendhunter.com/trends/menstrual-care-solutions.md)