# Ruby Cocoa Beverages Fortnum & Mason's Ruby Hot Chocolate Offers a Twist on a Classic Drink By Laura McQuarrie | Published 2019-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-hot-chocolate References: [metro](https://metro.co.uk/2019/11/24/fancy-a-hot-chocolate-these-are-the-best-places-to-get-one-in-london-this-winter-11208687/) & [fortnumandmason](https://www.fortnumandmason.com/t/categories/food-hall/ruby-chocolate) On top of being able to enjoy milk, dark and boozy hot chocolate at the [Fortnum & Mason](https://www.trendhunter.com/trends/chocolate-cherry-cocktail) pop-up at Somerset House, people have the chance to indulge in ruby hot chocolate. The comforting hot beverage is made with naturally pink chocolate, which is now recognized as the fourth kind of chocolate after milk, dark and white varieties. The ruby hot chocolate is topped with whipped cream and a sprinkling of ruby chocolate, which makes the treat as photogenic as it is full of flavor. Fortnum & Mason also offers a range of ruby chocolate products that can be purchased, including its own [Ruby](https://www.trendhunter.com/trends/barry-callebaut-1) Chocolate Bar and the bright and berry-flavored Ruby Hot Chocolate that can be prepared at home with milk. Image Credit: Fortnum & Mason ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 25% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ruby Hot Chocolate:** Discover the rise of ruby hot chocolate as a unique twist on the classic hot beverage. - **Naturally Pink Chocolate:** Explore the disruptive innovation of naturally pink chocolate as the fourth type of chocolate. - **Photogenic Treats:** Uncover the trend of visually appealing treats, like ruby hot chocolate, that are both delicious and Instagram-worthy. ### Who This Affects Most - **Beverage:** The beverage industry can leverage the popularity of ruby hot chocolate to introduce new and exciting flavors to their product lineup. - **Chocolate:** The chocolate industry can capitalize on the emergence of naturally pink chocolate and develop innovative products that appeal to consumers' desire for novelty and variety. - **Hospitality:** The hospitality industry, including cafes and restaurants, can incorporate visually stunning treats like ruby hot chocolate to enhance customer experiences and attract social media attention. ## Related on Trend Hunter - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Artisan Drinking Chocolate Mixes](https://www.trendhunter.com/trends/hotel-chocolat-drinking-chocolates.md) - [Ruby Chocolate Cafe Drinks](https://www.trendhunter.com/trends/ruby-chocolat-symphony-frappuccino.md) - [Ruby Chocolate Chip Cookies](https://www.trendhunter.com/trends/barry-callebaut-1.md) - [Small-Batch Hot Chocolate Mixes](https://www.trendhunter.com/trends/real-hot-chocolate.md) - [Cherry Chocolate Drink Mixes](https://www.trendhunter.com/trends/black-cherry-hot-chocolate-stirrer.md) - [Extra-Rich Restaurant Hot Chocolates](https://www.trendhunter.com/trends/cracker-barrel-fudge-hot-chocolate.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md) - [Chocolate Cherry Cocktails](https://www.trendhunter.com/trends/chocolate-cherry-cocktail.md)