# Rose-Colored Iced Beverages Costa Coffee's Ruby Frostino is Made with Natural Ruby Cocoa Beans By Laura McQuarrie | Published 2021-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-frostino References: [comunicaffe](https://www.comunicaffe.com/costa-coffee-adds-new-spring-hot-and-cold-treats-to-its-menu/) & [costa](https://www.costa.co.uk/menu/) Fans of [Costa Coffee's](https://www.trendhunter.com/trends/costa-coffee-frapp) Frostino range will appreciate the newest limited-edition creation, the Ruby Frostino, prepared with natural ruby cocoa beans, a light dairy swirl and chocolate curls. The range of [iced drinks are indulgent and creamy](https://www.trendhunter.com/trends/arctic-frappe) and fans of may already be familiar with pink-hued treats like the Strawberry Cream Frostino. This one offers all the brightness of berry colors with the flavors of cocoa, which promises to be a treat for chocolate lovers who want a different take on decadent flavors. The rose-colored drink is also said to have natural hints of fruity flavor, thanks to the inherent qualities of ruby cocoa beans. Alongside the vibrantly colored beverage, Costa Coffee is reintroducing [Ruby Hot Chocolate](https://www.trendhunter.com/trends/jamba-frozen-hot-chocolate) as a comforting treat to the senses. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 79% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ruby Frostino:** There is an opportunity for cafes and beverage companies to experiment with unique cocoa beans to create interesting flavor profiles for their drinks. - **Natural Ingredients:** There is a trend towards using natural and unique ingredients to create eye-catching beverages that stand out from the competition. - **Colorful Drinks:** There is a trend towards creating visually appealing drinks that are not only tasty but Instagram-worthy, which is a unique opportunity for marketing and branding teams. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry could benefit from experimenting with natural and unique ingredients, such as these ruby cocoa beans, to create stand-out products. - **Cafes and Coffee Shops:** Cafes and coffee shops could benefit from incorporating visually striking and unique drink offerings such as the ruby frostino to attract consumers and stand out from competitors. - **Marketing and Branding:** The rise of visually appealing and Instagram-worthy drinks like the ruby frostino presents a unique opportunity for marketing and branding professionals to create campaigns around these products and boost brand awareness. ## Related on Trend Hunter - [Treat-Like Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-frapp.md) - [Ruby Chocolate Cafe Drinks](https://www.trendhunter.com/trends/ruby-chocolat-symphony-frappuccino.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md) - [Multi-Layered Lavender Lattes](https://www.trendhunter.com/trends/vanilla-lavender-iced-whipped-latte.md) - [Frothy Raspberry Cold Brews](https://www.trendhunter.com/trends/raspberry-cream-cold-brew.md) - [Custard-Based Frozen Coffees](https://www.trendhunter.com/trends/cold-brew-frozen-coffee-drinks.md) - [Chilled Autumnal Cafe Drinks](https://www.trendhunter.com/trends/maple-hazel-iced-latte.md) - [Ombre Hibiscus Berry Drinks](https://www.trendhunter.com/trends/hibiscus-berries-sunrise.md)