# Subtly Grungy Fashion Ads The Ruby Fall 2014 Campaign Stars a Chic Tatyana Gillam By Meghan Young | Published 2014-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/ruby-gets-tomboy-chic-fall-2014-campaign-steven-chee/) & [rubynz](http://www.rubynz.com/) The Ruby Fall 2014 ad campaign embraces a subtle grunge style that is tempered by the otherwise chic clothing put on display. Although undeniably edgy, the pieces are given a punk vibe thanks to the presence of [acid wash jeans](https://www.trendhunter.com/trends/torrid-jeans-for-life), plaid shirts and a slew of slouchy poses that give off a blase attitude. Embracing her inner teen rebel and tomboy, model Tatyana Gillam stars in the Ruby Fall 2014 ad campaign. The brunette beauty poses in front of photographer Steven Chee's lens. Her laidback looks were put together by stylist Amelia Holmes. Captured in studio against a white backdrop with a painters blanket on the floor for added texture, the looks are predominantly [dark](https://www.trendhunter.com/trends/jiyongkim-fw25). They are perfected by makeup artist Amber Dreadon and hairstylist Rachael Brook. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Subtle Grunge Style:** Opportunities for brands to incorporate a mix of edgy and chic elements into their fashion campaigns. - **Teen Rebel Fashion:** Potential to tap into the market of rebellious and tomboyish styles, appealing to a younger demographic. - **Laidback Fashion Poses:** Innovation in capturing and portraying fashion through slouchy and nonchalant poses, creating a sense of indifference and attitude. ### Industries Being Reshaped - **Fashion:** Fashion brands can experiment with subtly grungy styles and cater to the teen rebel market. - **Photography:** Photographers can explore new techniques for capturing fashion in a way that portrays a laidback attitude and nonchalant poses. - **Makeup and Hair:** Opportunity for makeup artists and hairstylists to create unique and edgy looks that complement the subtle grunge fashion aesthetic. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)