# Naturally Pink Chocolate Bars The Ruby Chocolate Kit Kat is Made with Ruby Cocoa Beans By Laura McQuarrie | Published 2018-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-chocolate-kit-kat References: [en.rocketnews24](https://en.rocketnews24.com/2018/01/18/new-japanese-kit-kat-uses-natural-ruby-chocolate-in-a-world-first-for-the-brand/) & [nestle.co.jp](https://www.nestle.co.jp/media/pressreleases/allpressreleases/documents/20180118_kitkat.pdf) The ruby chocolate Kit Kat is a new release from the confectionery brand [Nestlé Japan](https://www.trendhunter.com/trends/japanese-kitkat). While Nestlé Japan is known for frequently coming out with new and innovative chocolate products, its newest product spotlights a new kind of natural chocolate. Last year, one of the most significant discoveries in chocolate was made since the 1930s when ruby chocolate was identified as a new, fourth type of chocolate—alongside white, milk and dark—that can be made from ruby cocoa beans. As well as boasting a bright pink color, the chocolate is also said to have a natural berry flavor. The [Ruby Kit Kat](https://www.trendhunter.com/trends/barry-callebaut-1) will be available in two kinds of assorted kits, as well as the [Ruby Sublime](https://www.trendhunter.com/trends/ruby-hearts-gummies) Kit Kat limited release. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Natural Chocolate:** Disruptive innovation opportunity: Explore the use of natural ingredients to create unique and flavorful chocolate products. - **Ruby Chocolate:** Disruptive innovation opportunity: Develop new products and flavors using ruby cocoa beans as a base for chocolate production. - **Assorted Chocolate Kits:** Disruptive innovation opportunity: Create customizable chocolate kits that offer a variety of flavors and combinations for consumers. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunity: Incorporate natural and unique flavors into traditional confectionery products to attract new customers. - **Food Manufacturing:** Disruptive innovation opportunity: Utilize natural and specialty ingredients in the manufacturing process to create innovative and distinctive chocolate products. - **Food Retail:** Disruptive innovation opportunity: Provide a wide range of customized chocolate kits and flavors to meet the diverse preferences of consumers. ## Related on Trend Hunter - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Pink Lemonade Candy Bars](https://www.trendhunter.com/trends/kit-kat-pink-lemonade.md) - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Ruby Chocolate Chip Cookies](https://www.trendhunter.com/trends/barry-callebaut-1.md)