# Pink Chocolate Mochas Tully's Ruby Chocolate Drink is a Special Valentine's Day Treat By Laura McQuarrie | Published 2020-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-chocolate-drink References: [japantoday](https://japantoday.com/category/features/food/tully%27s-debuts-%E2%80%98ruby%E2%80%99-chocolate-white-mocha-as-special-valentine%E2%80%99s-day-treat) & [tullys.co.jp](https://www.tullys.co.jp/menu/drink/coffee/rubychoco_whitemocha.html) Ahead of Valentine's Day this year, Japanese coffee chain Tully's is adding a romantic ruby chocolate drink to its menu that's topped with freeze-dried raspberry pieces that almost resemble red floral petals. The decadent new menu offering, the [Ruby](https://www.trendhunter.com/trends/barry-callebaut-1) Chocolate White Mocha, can be ordered hot or cold and combines espresso and white chocolate, plus a colorful whipped cream topping that contains ruby chocolate. As naturally pink ruby chocolate—the fourth kind of chocolate—is known to have a unique tart and sweet berry flavor, the drink offers a different twist on the classic mocha. For special occasions like Valentine's Day and beyond, consumers can expect to be treated to more [ruby chocolate beverages](https://www.trendhunter.com/trends/berry-in-love-menu) that offer creative explorations of this flavor. Image Credit: Tully's ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 24% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ruby Chocolate Beverages:** Consumers can expect a surge in demand for ruby chocolate beverages as it presents a unique twist on classic flavors - **Special Occasion Menu Offerings:** Foodservice operators can capitalize on holiday offerings to drive traffic and increase sales - **Innovative Whipped Cream Toppings:** Innovative whipped cream toppings that incorporate unusual flavors are becoming increasingly popular ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can capitalize on the popularity of ruby chocolate to create unique and innovative products - **Hospitality:** Hotels and restaurants can add ruby chocolate menu offerings to attract guests looking for unique and memorable dining experiences - **Specialty Retail:** Specialty retailers can introduce ruby chocolate products to differentiate their offerings from competitors and drive sales ## Related on Trend Hunter - [Chocolate Valentine's Coffees](https://www.trendhunter.com/trends/starbucks-coffee-japan-1.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Sensorial Valentine's Frappuccinos](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino.md) - [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md) - [Valentine's Day-Inspired Beverage Menus](https://www.trendhunter.com/trends/pink-velvet-mocha.md) - [Vibrant Valentine's Cafe Drinks](https://www.trendhunter.com/trends/rouge-opera-frappuccino.md) - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md) - [Chocolaty Valentine’s Day Beverages](https://www.trendhunter.com/trends/chocolat-symphony-frappuccino.md)