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# Disastrous Dollhouse Fashion
The Ruby Aldridge Vogue Italia Shoot is Chromatically Creepy

By Marie | Published 2011-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-aldridge-vogue-italia
References: [zac-fashion](http://zac-fashion.com/ruby-aldridge-by-miles-aldridge-for-vogue-italia-october-2011) & [vogue.it](http://www.vogue.it/en)

Colorful dollhouse fashion becomes a family affair in the [Ruby Aldridge Vogue](https://www.trendhunter.com/trends/holiday-shapewear) [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe) October 2011 photoshoot, appropriately titled 'Home Chic.'

Lensed by the model's half-brother Miles Aldridge, the eerie editorial shows Ruby sporting a vibrant array of casual '60s housewife-inspired ensembles in an eclectic [dollhouse dream kitchen](https://www.trendhunter.com/trends/unwelcome-home). The photoshoot, however, doesn't show a picture-perfect play land, as the blonde Ruby poses with broken dishes, an overflowing sink and leaky plumbing.

Holding a butcher's knife with a threatening glare, Ruby is not your standard Barbie, despite her immaculate hair and makeup. The edgy twist on this fairytale editorial makes the photoset one of this year's most memorable, and showcases the Aldridge family's incredible talents.

Check out the entire Ruby Aldridge Vogue Italia October 2011 editorial for some terrifically twisted fashion photography.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 80% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Dollhouse Fashion:** Incorporate eerie elements into whimsical vintage fashion in a playful and subversive way.
- **60s Housewife-inspired Ensembles:** Revitalize mid-century femininity with bold colors, modern silhouettes, and a touch of dysfunction.
- **Eccentric Family Dynamics:** Explore the creative potential in family collaborations that showcase individual talents in new and provocative ways.

### Who This Affects Most

- **Fashion:** Introducing darker, weirder elements to nostalgic styles can create exciting new directions for fashion brands and photographers alike.
- **Art and Photography:** Commissioning family members or other collaborators with unusual perspectives can result in innovative and memorable visual projects that stand out in the art world.
- **Toy and Collectible Design:** The juxtaposition of cutesy toy aesthetics with unsettling imagery and concepts has the potential to attract new audiences to the toy and collectible market.

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