# Lazy Small Town Shoots The Ruby Aldridge T Magazine Editorial is Effortlessly Cool By Jana Pijak | Published 2012-02-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ruby-aldridge-t-magazine-editorial References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2012/02/alittlebitofshimmer.html) & [nytimes](http://www.nytimes.com/pages/t-magazine/index.html) The [Ruby Aldridge T Magazine](https://www.trendhunter.com/trends/holiday-shapewear) editorial features an effortlessly cool portrait series set in the suburbs of small town America. Shining a spotlight on chic casuals, the editorial features Ruby who is a vision in elegant and easy-to-wear ensembles. From simple casuals to embellished accent pieces, the model sports a gorgeous texture-filled wardrobe outfitted by stylist Sara Moonves. Captured by the lens of photographer Ed Templeton, the models poses at the local ice cream parlor, hangs street-side with a group of friends and relaxes on a sandy beach. Setting sail for the summer season, the Ruby Aldridge T Magazine editorial is the epitome of [chic femininity](https://www.trendhunter.com/trends/songs-of-siren). Whether wearing [comfy casuals](https://www.trendhunter.com/trends/poison-ivy-collection) or adorned statement pieces, model Ruby commands attention for all the right reasons. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 60% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Effortless Cool:** Disruptive innovation opportunity: Develop clothing lines and accessories that provide a stylish and effortlessly cool look without sacrificing comfort. - **Texture-filled Wardrobe:** Disruptive innovation opportunity: Create new materials and fabrics that prioritize texture and enhance the visual appeal of clothing, leading to unique and eye-catching designs. - **Local Lifestyle Aesthetic:** Disruptive innovation opportunity: Design products and experiences that embrace and celebrate the aesthetic of small town America, appealing to consumers seeking a nostalgic sense of community. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilize sustainable and eco-friendly materials to create fashionable clothing lines that prioritize both style and sustainability. - **Photography:** Disruptive innovation opportunity: Develop new photography technologies and techniques to capture and enhance the essence of small town America and evoke a sense of nostalgia and charm. - **Hospitality:** Disruptive innovation opportunity: Create unique and immersive local-themed hospitality experiences that cater to travelers seeking an authentic small town vibe. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Elevated Fall Basics](https://www.trendhunter.com/trends/alyson-eastman.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Holiday Shapewear Collection](https://www.trendhunter.com/trends/holiday-shapewear.md)