# Cubic Puzzle-Inspired Watches The Rubik's x G-Shock Pays Tribute to the Iconic Rubik's Cube Design By Niko Pajkovic | Published 2022-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rubiks-x-gshock References: [pocket-lint](https://www.pocket-lint.com/smartwatches/news/casio/159824-rubik-s-x-g-shock-is-the-ultimate-80s-inspired-watch) & [gshock](https://www.gshock.com/) [Casio](https://www.trendhunter.com/trends/casio-31) has unveiled its newest collaborative timepiece, the [limited-edition](https://www.trendhunter.com/trends/gshock-gbm2100rh-rui-hachimura) [Rubik's](https://www.trendhunter.com/trends/rubiks-wowcube) x G-Shock GAE-2100RC-1AER. Set to drop on February 9, the new wristwatch boasts a vibrant color scheme and octagonal case shape, drawing inspiration directly from the iconic Rubik's Cube toy. In addition, the watch features dual illumination, which is split between the digital and analog components, and a mineral glass front. Moreover, the new G-Shock comes equipped with shock resistance and waterproofing up to about 200 meters. Thankfully, the watch does allow for some user customization as well. Two bezels in black and white are included in the box, as well as a tool that can be used to easily swap them out for one another. Image Credit: G-SHOCK ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Collaborative Watch Design:** There is an opportunity for partnerships between watch brands and iconic product designs to create unique and limited-edition timepieces. - **Dual Illumination Technology:** Incorporating dual illumination technology into watches can enhance visibility and create a disruptive innovation opportunity in the watch industry. - **Modular Watch Design:** Creating watches with interchangeable components such as bezels can provide users with customizable options and create a new market niche. ### Who This Affects Most - **Watch Industry:** Developing collaborations with iconic product designs and incorporating dual illumination and modular components can expand the watch market and attract new customers. - **Toy Industry:** Partnering with watch brands to create limited-edition timepieces can create new revenue streams and attract customers who appreciate nostalgic or iconic product designs. - **Technology Industry:** Incorporating dual illumination technology into wearable technology can increase functionality and create disruptive innovation opportunities in the tech industry. ## Related on Trend Hunter - [Origami-Inspired Watches](https://www.trendhunter.com/trends/casio-31.md) - [Retro Calculator-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-gw6900nasa241.md) - [Prismatic Classic Watch Collections](https://www.trendhunter.com/trends/gshock-rainbow-brick-wall.md) - [Chromatic Crystalline Timepieces](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Recycled Resin Timepieces](https://www.trendhunter.com/trends/gshock-g5600bg1.md) - [Eco-Friendly Ruggest Digital Watches](https://www.trendhunter.com/trends/g5600bg5.md) - [Minimalist Basketball Timepieces](https://www.trendhunter.com/trends/gshock-x-rui-hachimura-gm5600rh1.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md)