# Glue Stick Game Solutions 'Rubik's Cube' by Francesca Sophia is a Winner of '40 Seconds Straight' By leewashington | Published 2011-09-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/rubiks-cube-solving References: [youtube](http://www.youtube.com/watch?v=vPvxdVDPMbs) & [directline](http://www.directline.com/40secondsstraight) Francesca Sophia explores how everyone has struggled with trying to solve a Rubik's Cube, that '80s piece of nostalgia that still manages to frustrate and annoy even today. This clever [short film](https://www.trendhunter.com/trends/lexus-film-masters-challenge) featuring the trials and tribulations of a young girl trying to solve a Rubik's Cube and finding a novel solution has been crowned the Critics' Choice Winner of this year's '40 Seconds Straight' competition, which is a collaboration between Raindance Film Festival and Direct Line. The video, directed by Francesca Sophia and Marley Stuart, was a response to the brief of the competition which was to take complicated situations and make them straightforward, celebrating simplicity and depicting a life without the complications and confusion that most of us are only too familiar with. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Rubik's Cube Innovation:** Opportunities for creating new solutions to the decades-old Rubik's Cube puzzle through innovative design and technology. - **Simplicity Celebration:** Creating products, services, and experiences that celebrate simplicity in a world of complexity. - **Short Film Competitions:** Opportunities for developing creative and novel short films in response to specific briefs and competitions. ### Who This Affects Most - **Toy and Game Industry:** Innovative designs and technologies for puzzles and games like Rubik's Cube, highlighting simplicity and ease of use. - **Entertainment Industry:** Creating short, compelling films that explore difficult or complex situations and offer solutions that celebrate simplicity, for competitions and festivals. - **Insurance Industry:** Partnering with creative professionals to develop solutions and campaigns that make complicated insurance policies and processes more straight-forward and understandable. ## Related on Trend Hunter - [Smart Rubik’s Cube-Style Puzzles](https://www.trendhunter.com/trends/gocube-22.md) - [Interactive Gaming Cubes](https://www.trendhunter.com/trends/rubiks-wowcube.md) - [Social Puzzle Metaverses](https://www.trendhunter.com/trends/rubiks-run.md) - [Celebratory Puzzle Toys](https://www.trendhunter.com/trends/50th-anniversary-rubiks-cube.md) - [Puzzle Cube-Inspired Nail Kits](https://www.trendhunter.com/trends/orly-x-rubiks.md) - [Micro-Sized Puzzle Toys](https://www.trendhunter.com/trends/smallest-rubiks-cube.md) - [Cubic Color-Changing Puzzle Toys](https://www.trendhunter.com/trends/rubiks-33-phantom.md) - [Cube Toy-Inspired Projectors](https://www.trendhunter.com/trends/playcube.md) - [Branded Denim Puzzle Cubes](https://www.trendhunter.com/trends/levis-x-rubiks-cube.md)