# Delicious Munificent Munchies Rubies in the Rubble Empower Women and Tackle Food Waste with Jams By Rebecca Byers | Published 2012-09-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rubies-in-the-rubble References: [buildingbetterbusiness.org.uk](http://www.buildingbetterbusiness.org.uk/socialenterprise/rubies-rubble) & [rubiesintherubble](http://rubiesintherubble.com/) Rubies in the Rubble is a UK social enterprise that tackles food waste and unemployment with its line of chutney and jams. Made from surplus fruit and vegetables, Rubies in the Rubble's chutneys and jams are handmade, delicious and contribute toward positive social change. Rubies in the Rubble also provides work for the long-term unemployed, offering unique training and employment opportunities for low-income women. The women employed by Rubies in the Rubble receive training in all aspects of the business as they are a part of the entire process, from production to sales, helping them gain confidence and marketable skills. In repurposing surplus fruits and vegetables from wholesale market that would otherwise be thrown out, Rubies in the Rubble is making an excellent effort against food waste while also reducing carbon emissions. **Contact Information** Rubies in the Rubble [website](http://rubiesintherubble.com/) Rubies in the Rubble on [Facebook](http://www.facebook.com/rubiesintherubble) Rubies in the Rubble on [Twitter](http://twitter.com/rubiesinrubble) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 65% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Food Waste Reduction:** Rubies in the Rubble's line of chutneys and jams made from surplus fruit and vegetables tackles food waste by repurposing them into delicious products. - **Socially Responsible Entrepreneurship:** Rubies in the Rubble empowers low-income women by providing unique training and employment opportunities, contributing toward positive social change. - **Sustainable Manufacturing:** Rubies in the Rubble's process of repurposing surplus fruits and vegetables reduces carbon emissions and promotes sustainable manufacturing practices. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore ways to reduce food waste and create products from surplus ingredients, similar to Rubies in the Rubble's chutneys and jams. - **Social Enterprise:** Rubies in the Rubble's socially responsible business model can inspire the social enterprise industry to provide employment opportunities for marginalized communities. - **Sustainability:** The sustainability industry can learn from Rubies in the Rubble's approach to repurposing surplus fruits and vegetables to reduce waste and carbon emissions. ## Related on Trend Hunter - [Repurposed Fruit Juices](https://www.trendhunter.com/trends/daily-dose-1.md) - [Nutritious Mango Preserve Condiments](https://www.trendhunter.com/trends/mango-preserve.md) - [Environmentally Friendly Candies](https://www.trendhunter.com/trends/climate-candies.md) - [Upcycled Wine Brands](https://www.trendhunter.com/trends/rotterdam-urban-winery.md) - [Nutrient-Packed Fruit Spreads](https://www.trendhunter.com/trends/smash-foods-fruit-spreads.md) - [Sustainable Fruit Cups](https://www.trendhunter.com/trends/upcycledcertified.md) - [Online Anti-Food Waste Tools](https://www.trendhunter.com/trends/fresh-take-on-food-waste.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Seasonal Surplus Produce Boxes](https://www.trendhunter.com/trends/christmas-feast-rescued-box.md)