# Fruity Vitamin-Boosted Waters Rubicon Spring Vits Offer Support for Immunity and Energy By Michael Hemsworth | Published 2025-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rubicon-spring-vits References: [scottishgrocer](https://scottishgrocer.co.uk/2025/01/17/rubicon-spring-unveils-new-vits-soft-drinks-range/) & [rubicondrinks](https://www.rubicondrinks.com)  The Rubicon Spring Vits flavored spring waters are a series of still water refreshments crafted with premium taste and function in mind to provide consumers with the perfect option for their active lifestyle. The drink range starts off with [still spring water](https://www.trendhunter.com/trends/highland-spring-flavours) that's [enhanced with vitamins](https://www.trendhunter.com/trends/waterdrops-fusion-collection) for both immunity and energy support with just 15-calories per serving. The waters come in three flavors including Mango Passion, Black Cherry Pomegranate and Strawberry Watermelon, and are arriving in the UK at price points starting at £1.29. Head of Brand Lisa McKenna commented on the Rubicon Spring Vits flavored spring waters saying, "We know consumers want to make smarter soft drink choices without compromising on taste, so offering a great tasting product with added health benefits will bring more consumers into the [functional water category](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate). There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to boost this category and help retailers tap into its full potential." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 70% | Activity: 83% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverage Revolution:** The incorporation of health-boosting vitamins into everyday beverages heralds a new era in the drink industry, meeting consumers' demands for multifunctional products. - **Caloric-conscious Consumption:** The trend toward low-calorie beverages is growing as health-conscious consumers seek flavorful drinks that support their dietary goals without sacrificing taste. - **Exotic Flavor Infusion:** Emerging preferences for unique and exotic flavors signify shifting consumer palates, offering opportunities to innovate in the beverage flavoring sector. ### Where This Applies - **Nutraceutical Beverages:** The fusion of nutritional supplements with beverages is transforming this industry, catering to consumers striving for convenient health-enhancing options. - **Low-calorie Soft Drinks:** This industry continues to expand as producers innovate with low-calorie options, appealing to a growing segment that prioritizes health in their beverage choices. - **Flavored Water Market:** An increasing interest in diverse beverage profiles is fueling this industry, encouraging brands to experiment with novel combinations and tastes. ## Related on Trend Hunter - [Sparkling Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-spring.md) - [Vitamin-Enriched Sparkling Waters](https://www.trendhunter.com/trends/radnor-spring.md) - [Springtime Sparkling Water Drinks](https://www.trendhunter.com/trends/rubicon-spring-pink-grapefruit-blood-orange.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Extra-Fruity Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-pineapple-still.md) - [Energizing Vitamin-Infused Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry.md) - [Beneficial Squash-Style Juices](https://www.trendhunter.com/trends/premium-squashes.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Dual-Flavor Energy Drinks](https://www.trendhunter.com/trends/rubicon-raw-wave-edition.md)