# Springtime Sparkling Water Drinks Rubicon Spring Pink Grapefruit Blood Orange Has Real Fruit Juice By Michael Hemsworth | Published 2024-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rubicon-spring-pink-grapefruit-blood-orange References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/rubican-presents-new-flavour-11-03-2024/) & [agbarr](https://www.agbarr.co.uk/our-brands/barr-soft-drinks/rubicon/)  Rubicon Spring Pink Grapefruit Blood Orange is a new refreshment flavor from [Barr Soft Drinks](https://www.trendhunter.com/trends/rubicon-pineapple-still) for the UK market to provide consumers with a springtime-themed way to quench their thirst. The drink starts off with a [premium sparkling water base](https://www.trendhunter.com/trends/radnor-spring) that's infused with real fruit juice from grapefruits and oranges for a satisfyingly [crisp citrus profile](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin). The drink is slated to start arriving April 1, 2024 in 500ml packs alongside price-marked packs (PMPs) for £1. Commercial Director at Barr Soft Drinks Jonathan Kemp commented on the Rubicon Spring Pink Grapefruit Blood Orange saying, "Taste is the top consideration when it comes to soft drinks purchases, shoppers want to enjoy bigger, bolder experiences. Rubicon Spring Pink Grapefruit Blood Orange meets those needs perfectly – it’s something new, exciting and genuinely different and the new citrus flavour profile opens the brand up to new consumers." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 43% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Fruit Juice Infusions:** Exploring the integration of real fruit juice into premium sparkling water drinks for enhanced taste experiences. - **Seasonal Themed Refreshments:** Creating drink offerings themed around specific seasons to cater to consumer preferences for variety and novelty. - **Price-marked Packs (pmps):** Implementing price-marked packs to attract consumers with transparent pricing strategies and perceived value. ### Where This Applies - **Beverage Manufacturing:** Innovating within the beverage manufacturing sector to introduce unique flavor combinations using real fruit juice infusions. - **Consumer Goods:** Leveraging seasonal themes to drive consumer engagement and brand loyalty within the consumer goods industry. - **Retail Packaging:** Exploring the use of price-marked packs to optimize pricing strategies and consumer appeal in the retail packaging industry. ## Related on Trend Hunter - [Sparkling Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-spring.md) - [Extra-Fruity Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-pineapple-still.md) - [Exotic Rose-Flavored Lemonades](https://www.trendhunter.com/trends/sparkling-rose-1.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Dual-Flavor Energy Drinks](https://www.trendhunter.com/trends/rubicon-raw-wave-edition.md) - [Caffeinated Cherry Juice Drinks](https://www.trendhunter.com/trends/rubicon-raw-energy.md) - [Citrus-Forward Cider Refreshments](https://www.trendhunter.com/trends/blood-orange-cider.md) - [Sparkling Citrus Hard Seltzers](https://www.trendhunter.com/trends/spindrift-blood-orange-tangerine.md) - [Compact Citrusy Energy Drinks](https://www.trendhunter.com/trends/rockstar-blood-orange-zero-sugar.md)