# Effervescent Juice Refreshments These New Rubicon Drinks Come in Two Flavor Options By Michael Hemsworth | Published 2021-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rubicon-drinks References: [conveniencestore](https://www.conveniencestore.co.uk/products/rubicon-launches-two-new-flavours/655326.article) & [agbarr](https://www.agbarr.co.uk/our-brands/rubicon/) These new [Rubicon](https://www.trendhunter.com/trends/rubicon-pineapple-still) drinks are being launched by A.G. Barr in the UK to offer consumers a way to quench their thirst, while also enjoying premium flavors. The drinks come in the form of the Rubicon Spring Pineapple Passion and the Rubicon Raspberry & Pineapple Sparkling, which are both launching this month. The Rubicon Spring Pineapple Passion is being made available in 500ml bottles, while Rubicon Sparkling Raspberry & Pineapple will come in 330ml, 500ml and two-liter servings Marketing Director at A.G. Barr Adrian Troy spoke on the new Rubicon drinks saying, "Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. We’re confident that our two new [tropical Rubicon products](https://www.trendhunter.com/trends/schweppes-tropical-soda) will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double ([IRI](https://www.trendhunter.com/trends/white-chocolate-toffifee))." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Flavors in Effervescent Juice:** Effervescent juice companies can explore new flavor combinations to cater to consumer needs. - **Product Variations in Soft Drinks:** Soft drink companies can experiment with different product sizes to provide greater variety for consumers. - **Seasonal Beverage Trends:** Effervescent juice companies can capitalize on seasonal trends for increased sales. ### Where This Applies - **Soft Drinks Industry:** The soft drinks industry can innovate with unique flavor combinations and package sizes. - **Beverage Industry:** Beverage companies can experiment with more effervescent juice products to cater to consumer preferences. - **Food and Beverage Retail Industry:** Food and beverage retailers can stock up on effervescent juice products that cater to changing consumer needs. ## Related on Trend Hunter - [Extra-Fruity Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-pineapple-still.md) - [Sparkling Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-spring.md) - [Springtime Sparkling Water Drinks](https://www.trendhunter.com/trends/rubicon-spring-pink-grapefruit-blood-orange.md) - [Exotic Rose-Flavored Lemonades](https://www.trendhunter.com/trends/sparkling-rose-1.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Dual-Flavor Energy Drinks](https://www.trendhunter.com/trends/rubicon-raw-wave-edition.md) - [Revamped Squash Juice Ranges](https://www.trendhunter.com/trends/the-robinsons-fruit-creations.md) - [Gen Z-Targeted Lemonade Drinks](https://www.trendhunter.com/trends/barr-fruity-lemonade.md) - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md)