# Couture Postcards Painted Landmarks by Ruben Toledo for Louis Vuitton Cityguide By Kamal Musharbash | Published 2010-10-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ruben-toledo-for-louis-vuitton References: [upscaleswagger](http://www.upscaleswagger.com/2010/10/27/ruben-toledo-100-postcards-for-louis-vuitton-city-guide/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:) & [louisvuitton](http://www.louisvuitton.com/en/flash/index.jsp?direct1=home_entry_gb0) The Ruben Toledo for Louis Vuitton postcards are a series of hand-painted, abstract postcards with international landmarks. (Louis Vuitton previously released a [city guide](http://www.trendhunter.com/trends/louis-vuitton-city-guide) showcasing all the fun hot spots in New York City.) These 100 postcards promote cities such as Shanghai, Istanbul and Vienna to name a few. Toledo has been working with [LV](https://www.trendhunter.com/trends/modernday-travel) since 1998 and painted the cities in such a unique perspective that make the postcards more like beautiful wall art you'd see in a trendy cafe. The Ruben Toledo for [Louis Vuitton city guide](https://www.trendhunter.com/trends/from-louis-to-vuitton) postcards are on sale in Louis Vuitton boutiques. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What Makes This Trend Stand Out - **Hand-painted Postcards:** Opportunity for artists and designers to create unique, personalized postcards that serve as wearable art and collectibles. - **Abstract Landmarks:** Opportunity to reimagine famous landmarks in abstract art form, providing a fresh and unique perspective for art enthusiasts. - **City Guide Merchandise:** Opportunity for cities to collaborate with artists, designers, and brands to create exclusive merchandise that promotes local landmarks and culture. ### Sectors Adopting This - **Artistic Merchandise:** Opportunity for art galleries, museums, and boutique stores to offer unique and exclusive artwork-based merchandise. - **Tourism and Travel:** Opportunity for tourism boards and travel agencies to collaborate with artists and designers to create souvenirs that capture the essence of a destination. - **Fashion and Luxury:** Opportunity for luxury brands and fashion designers to incorporate artistic elements into their merchandise, appealing to art enthusiasts and collectors. ## Related on Trend Hunter - [City-Focused Postcard Sets](https://www.trendhunter.com/trends/postcard-series.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Architecturally Reimagined Luggage Lines](https://www.trendhunter.com/trends/louis-vuitton-trunk1.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Artist-Collaborative Luxury Collections](https://www.trendhunter.com/trends/louis-vuitton-and-murakami.md) - [Homage-Paying NYC Chocolates](https://www.trendhunter.com/trends/nyc-flagship-store.md) - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md)