# Rubbish Runway Collection Avsh Alom Gur Makes Zoolander's Derelict a Reality By jelalyn | Published 2007-11-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/rubbish-runway-collection-avsh-alom-gur References: [###](http://www.###.co.uk/lfw-ss08/av_shalom_gur) & [avshalomgur](http://www.avshalomgur.com) London-based fashion designer Avsh Alom Gur had been collecting rubbish from the London streets to turn them into a gorgeous [Spring/Summer 2008 Collection](https://www.trendhunter.com/trends/brucolic) in the [London Fashion Week](https://www.trendhunter.com/trends/endless-runway). Constructed between jewel colored silk and chiffon fabrics are Fox's sweet packets and [plastic shopping bags](https://www.trendhunter.com/trends/march-packable-tote-bag) while red bull cans were used as medallion details in some of the garments. At a closer look, one can see that plastic caps were used as buttons and necklaces were constructed out of empty water bottles and strings. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 94% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Incorporating eco-friendly materials and focusing on clothing that is environmentally conscious. - **Upcycling:** Repurposing discarded materials into unique, one-of-a-kind pieces of clothing and accessories. - **Circular Fashion:** Creating a circular economy by designing clothes that can be reused, recycled, or repurposed to minimize waste and promote sustainability. ### Where This Applies - **Fashion Industry:** Opportunity for clothing manufacturers to source materials more sustainably and incorporate eco-friendly practices into their production processes. - **Waste Management Industry:** Opportunity for waste management companies to partner with fashion brands to repurpose and upcycle discarded materials into new and unique products. - **Retail Industry:** Opportunity for retailers to offer sustainable fashion options to a growing market of eco-conscious consumers. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md)