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# The New "Ugg"
Snowjoggers by Rubber Duck

By not | Published 2007-10-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rubberduck-snowjoggers
References: [rubberduckbrand](http://www.rubberduckbrand.com/snowjoggers.html)

Despite warm weather, Snowjoggers by Rubber Duck have been spotted all over sunny LA on the feet of the famous, so surely we can expect to see them everywhere in the upcoming seasons.

Celebs loving these boots include Sienna Miller, Lindsay Lohan, Terri Hatcher and Katherine Heigl.

It's fall and not so cold yet, but we suggest investing in these [Ugg boot replacements](https://www.trendhunter.com/trends/ugg-autumn-winter-2025) ASAP. You don't have to wait for [snowy weather](https://www.trendhunter.com/trends/snow-boot), the slight cold breeze announcing summer's end is enough reason to don these [cute new boots](https://www.trendhunter.com/trends/naked-wolfe-bambi-boot).

Pink, black, white, blue... it's your choice. If you want to look trendy and still be comfortable, then they're just what you need.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 93% | Activity: 70% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Reinventing Winter Footwear:** Innovative winter footwear designs that can be worn year-round to keep up with changing fashion trends.
- **Celebrity Endorsement Influences:** Famous personalities endorsing or wearing a certain type of product leads to increased demand and sales.
- **Weather-appropriate Fashion Flexibility:** Clothing and footwear items that can be worn in different seasons or weather conditions offer practical and economical style options.

### Where This Applies

- **Fashion:** Designing and producing winter footwear that caters to changing fashion trends and can be used year-round.
- **Marketing:** Utilizing celebrity endorsement to promote and increase product demand and sales.
- **Textile and Materials:** Developing and sourcing innovative materials that can be used in all-season/winter footwear designs to provide functionality and style.

## Related on Trend Hunter

- [Hybrid Love-Motif Cozy Boots](https://www.trendhunter.com/trends/mini-dipper-boot.md)
- [Comfy Utilitarian Winter Footwear](https://www.trendhunter.com/trends/stampd-x-ugg-collection.md)
- [Winter-Ready Puff Boots](https://www.trendhunter.com/trends/baffin-unveils-cloud.md)
- [Sleek Cozy Footwear Rebrandings](https://www.trendhunter.com/trends/ugg-rebranding.md)
- [Ultra-Cozy Slip-On Booties](https://www.trendhunter.com/trends/outdoor-research.md)
- [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md)
- [Luxury Sneaker-Like Snow Boots](https://www.trendhunter.com/trends/louis-vuitton-lv-trainer-snow-boot.md)
- [Weatherproof Footwear Collections](https://www.trendhunter.com/trends/mens-weatherized-collection.md)
- [Bulbous Platformed Fashion Boots](https://www.trendhunter.com/trends/alaska-boot.md)
