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# Luxury Fashion Rubber Slides
Bottega Veneta Launches a Parakeet Green Rubber Slide for Summer

By Amy Duong | Published 2022-05-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rubber-slide
References: [hypebeast](https://hypebeast.com/2022/5/bottega-veneta-sliders-parakeet-green-black-sea-salt-summer-2022-footwear-release-information) & [bottegaveneta](https://www.bottegaveneta.com/en-us/slider-parakeet-690104V1O603708.html)

Luxury fashion house [Bottega Veneta](https://www.trendhunter.com/trends/the-atlas-sandal) introduces its new rubber slide that is designed just in time for the summer season. Its new silhouette gets a signature shade of its iconic [Parakeet](https://www.trendhunter.com/trends/bottega-veneta-5) green palette as well as the additional options of black and sea salt.

The shoes are entirely crafted from rubber and have a design detail that is true to the brand's language, with a repetitive selection of five bars that are collected together. It alternates to create a horizontal and vertical layout look throughout the entire closed toe forefoot. The structured look has a curvaceous feel as the opening to the slide is large and has an [ergonomic insole](https://www.trendhunter.com/trends/1774-line) marked with the brand's branding.

Image Credit: Bottega Veneta

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 98% | Activity: 98% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Rubber Slides:** There is an opportunity to innovate and expand the luxury footwear market by creating more functional and weather-resistant options like rubber slides.
- **Iconic Color Palette:** Developing a recognizable and iconic color palette can help luxury brands stand out in crowded markets and establish a strong brand identity.
- **Repetitive Design Detail:** Creating a signature design detail that is repeated throughout a product can help increase brand recognition and create a unique product identity.

### Where This Applies

- **Luxury Fashion:** The luxury fashion industry can expand its product offerings by introducing more functional and weather-resistant footwear designs.
- **Footwear:** Footwear brands can differentiate themselves by creating unique design elements that are repeated throughout a product line, creating a signature style.
- **Brand Identity:** In addition to developing a recognizable color palette and signature design elements, luxury brands can further cement their brand identity by incorporating their branding into product features like insoles.

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