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# Rubber Sidewalks
Environmentally Friendly, Aesthetically Pleasing and Safe

By David Boyar | Published 2006-09-30 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/rubber-sidewalks-environmentally-friendly-aesthetically-pleasing-and-safe
References: [thisnext](http://www.thisnext.com/item/622B8BC0/Rubber-Sidewalks) & [rubbersidewalks](http://www.rubbersidewalks.com/default.aspx)

Rubber sidewalks surely have to be on every town councils supplier list. Taking into account just about every issue a counciler may face these beauties are backed by the government of California and are the best example mulitple problem solving this trend hunter has ever seen. For this reason I would expect to see this product in cities round the world in the coming decade.

Rubber sidewalks solve the following problems.
1. Environtmental
      [recyclye used tyres](https://www.trendhunter.com/trends/pirelli-p-zero) keeping them out of landfills /burning toxic fumes into the atmosphere
      [reduce concrete production](https://www.trendhunter.com/trends/sustainable-flooring), a process that emits one ton of Co2 per one ton produced--cleaner air
      increases health of suburban trees by allowing tree/root maintenance

2. Safety
       You are less likely to injure yourself falling on rubber than concrete (daaahhh...)
       no more unevan pave walks to trip on

3. Aesthetics
      looks better than concrete and comes in a host of colours

4. Noise
     no more need to dig up old concrete as easily replacable

And it's bouncy to run and walk on!!!! like exercising on Mars!!

This product is amazing and contributes to communities in so many ways. It is the ultimate item to market as it causes no harm and has so much appeal.

Look for this product around the sidewalks as you travel round the world...its a product of the future.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 90% | Activity: 28% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Rubber Sidewalks:** Rubber sidewalks are a growing trend in urban infrastructure, providing environmental, safety, and aesthetic benefits.
- **Environmental Sustainability:** The use of rubber sidewalks contributes to the reduction of waste and carbon emissions, making it a disruptive innovation for the environmental sustainability industry.
- **Urban Infrastructure Innovation:** Rubber sidewalks offer a safer and more visually appealing alternative to traditional concrete sidewalks, reflecting the potential for disruptive innovation in the urban infrastructure industry.

### Industries Being Reshaped

- **Construction and Infrastructure:** The construction and infrastructure industry can explore the adoption of rubber sidewalks as a disruptive innovation, offering improved sustainability, safety, and aesthetics.
- **Recycling and Waste Management:** Rubber sidewalks present an opportunity for the recycling and waste management industry to repurpose discarded tires, reducing landfill waste and promoting a circular economy.
- **Urban Planning and Architecture:** The urban planning and architecture industry can integrate rubber sidewalks into their designs to create more vibrant and pedestrian-friendly environments, embracing the disruptive potential of this innovative solution.

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