# Attachable Bicycle Motors The Rubbee Electric Drive Turns Any Bike into an Electric Bike By Meghan Young | Published 2013-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rubbee-electric-drive References: [ohgizmo](http://www.ohgizmo.com/2013/07/19/rubbee-turns-any-old-bicycle-into-an-electric-bike-in-seconds/) & [kickstarter](http://www.kickstarter.com/projects/1732543648/rubbee-the-electric-drive-for-bicycles) With the growing popularity of [electric bikes](https://www.trendhunter.com/trends/electric-bicycle-designs) in both urban and rural places, the Rubbee Electric Drive could be a game changer. Considering how cost effective and convenient it is to have a motorized bicycle (at least when compared to other modes of motorized transportation), it was only a matter of time before someone invented an attachment that could be placed on any existing bicycle. In a way, the Rubbee Electric Drive is simply a commercial version of all the [do-it-yourself hacks](https://www.trendhunter.com/trends/xs-system) already out there. Created in Kaunas, Lithuania, the Rubbee Electric Drive is very easy to install. Basically, all a person needs to do is mount it on a bike, attach the throttle and it is good to go. It is pretty stylish to boot. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Attachable Electric Drives:** Disruptive innovation opportunity: Develop advanced and versatile attachable electric drives that can be easily installed on any existing bicycle. - **Cost-effective Electric Bicycles:** Disruptive innovation opportunity: Design affordable electric bicycles with attachable motors for a more accessible and convenient mode of transportation. - **DIY Electric Bike Modifications:** Disruptive innovation opportunity: Create user-friendly kits or attachments that enable individuals to easily convert their own bicycles into electric bikes. ### Where This Applies - **Electric Bicycle Accessories:** Disruptive innovation opportunity: Develop a range of innovative accessories, such as attachable motors and conversion kits, to enhance the functionality and versatility of electric bicycles. - **Sustainable Transportation:** Disruptive innovation opportunity: Explore and invest in the development of eco-friendly transportation solutions, such as electric bicycles, to address environmental concerns and promote sustainable mobility. - **Personal Mobility:** Disruptive innovation opportunity: Invest in the research and development of personal mobility solutions, including attachable electric drives, to cater to the growing demand for efficient and flexible transportation options. ## Related on Trend Hunter - [Ultra-Compact Bike Conversion Kits](https://www.trendhunter.com/trends/clip-electric-motor.md) - [Instant E-Bike Conversions](https://www.trendhunter.com/trends/pikaboost-2-lite.md) - [Aftermarket Electric Cyclist Motors](https://www.trendhunter.com/trends/kamingo-ebike-motor.md) - [Electric Motor Bicycle Kits](https://www.trendhunter.com/trends/zipforce-one.md) - [Powerful Aftermarket eBike Motors](https://www.trendhunter.com/trends/wheel-conversion-kit.md) - [Widely-Compatible Bike Conversion Kits](https://www.trendhunter.com/trends/swytch-go.md) - [Expansive Electric Bike Kits](https://www.trendhunter.com/trends/swytch-air.md) - [Motor-Assisted Bicycle Racks](https://www.trendhunter.com/trends/motorassisted-bicycle-rack.md) - [Crowdfunded E-Bike Converters](https://www.trendhunter.com/trends/pikaboost.md)