# Perception-Altering Clocks The Rubato Clock Alters Time in Order to Make the User More Productive By Mishal Omar | Published 2016-11-17 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/rubato References: [kickstarter](https://www.kickstarter.com/projects/466900800/rubato-clock-stretch-your-time?ref=category_recommended) & [rubatoclock](http://www.rubatoclock.com/) The Rubato Clock is able to influence human behavior in a subtle but effective way – working to [increase productivity and prevent procrastination](https://www.trendhunter.com/trends/procrastination-slayer). The clock is named after the musical term 'rubato' that references when notes can be played with more flexibility and with a more relaxed interpretation of time. The clock aims to replicate this in a different way by subtly speeding up the minutes when it is switched to 'Productive Mode.' This mode creates the illusion that time is running out and as a result, promotes a [sense of urgency](https://www.trendhunter.com/trends/noow) for people trying to accomplish a task. By subtly altering the user's perception of time, the Rubato clock offers a creative solution to people who find themselves [losing focus or procrastinating](https://www.trendhunter.com/trends/flowmodor) while working or studying. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Why This Trend Is Growing - **Perception-altering Clocks:** The Rubato Clock alters time to increase productivity and prevent procrastination. - **Flexible Time Interpretation:** The Rubato Clock's 'rubato' concept provides a more relaxed interpretation of time for increased creativity and productivity. - **Creating Time Urgency:** The Rubato Clock's 'Productive Mode' creates a sense of urgency by subtly speeding up time, promoting task accomplishment. ### Industries Being Reshaped - **Productivity Tools:** The Rubato Clock is a disruptive innovation opportunity in the productivity tools industry, revolutionizing time management with its perception-altering features. - **Education Technology:** The Rubato Clock presents a disruptive innovation opportunity in the education technology sector by enhancing focus and combating procrastination through its time-altering functionality. - **Personal Development:** The Rubato Clock offers a disruptive innovation opportunity in the personal development industry, enabling users to optimize their time perception for increased productivity and self-improvement. ## Related on Trend Hunter - [Productivity Maximizing Adjustable Hourglasses](https://www.trendhunter.com/trends/focus-timer1.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Digitized Hourglass Productivity Timers](https://www.trendhunter.com/trends/focus-timer.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Visualized Professional Time Trackers](https://www.trendhunter.com/trends/tempo-time-tracker.md) - [Tape Measurable Time Devices](https://www.trendhunter.com/trends/setime-clock.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Clock-Inspired Focus Timers](https://www.trendhunter.com/trends/project-igor.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md)