# Equality-Supporting Sneakers Ruba Abu-Nimah Worked with Nike in Recreating the Air Force 1 Lows By Amy Duong | Published 2018-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ruba-abunimah References: [hypebeast](https://hypebeast.com/2018/4/ruba-abu-nimah-nike-air-force-1-low-love) & [nike](https://www.nike.com/ca/en_gb/?cp=gsns_kw_bra!ca!bin!core!c!e!nike!{creative}&gclid=CNDg8P_grdoCFR6VxQIdGlML3w&gclsrc=ds) Nike and Ruba Abu-Nimah reworked one of the most iconic sneaker silhouettes, the Air Force 1 Low. Ruba Abu-Nimah is ELLE Magazine's first-ever female creative director and the collaborative sneakers were made to fight for equality, love and acceptance. Embodying her undying commitment towards these positive, love-centric concepts, the name of the footwear piece is 'Love,' entitled to represent what it stands for as a whole. The Nike and Ruba Abu-Nimah collaborative piece draws inspiration from a visual of a postage stamp dating back to 1984. The Love sneakers' exterior is comprised of a blend of bold colors, including bright crimson red, blue, green and yellow accents on top of a predominantly all-white canvas. The shoes became available as of April 9th for the price of $120. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Equality-supporting Sneakers:** The trend of creating sneakers with social messages can inspire other fashion and accessory designers to incorporate social activism in their products. - **Collaborative Sneaker Design:** Collaborating with experts from different fields can lead to innovative products that can cater to a wider range of customer interests and preferences. - **Retro-inspired Designs:** Bringing back designs from the past and reimagining them for the present allows for a blend of historic nostalgia and contemporary novelty. ### Sectors Adopting This - **Fashion Industry:** Incorporating social activism in clothing and accessories can create a unique selling point that resonates with customers who value social responsibility. - **Sportswear Industry:** Collaborating with creatives from diverse backgrounds can lead to a crossover between sports and fashion, enabling sportswear brands to cater to a wider audience outside of traditional athletic contexts. - **Graphic Design Industry:** Retro-inspired designs can be beneficial for designers and artists who want to incorporate nostalgic elements into their work and create products that resonate with a broad range of audiences. ## Related on Trend Hunter - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Pink-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/pink-foam.md) - [Retro Translucent Lifestyle Sneakers](https://www.trendhunter.com/trends/invisible-woman-20.md) - [Slip-On Sneaker-Inspired Shoes](https://www.trendhunter.com/trends/nike-air-force-1-lover-wilds.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Athlete-Honoring Lifestyle Footwear](https://www.trendhunter.com/trends/linen-edition.md)