# Color-Enhancing AI Features NVIDIA Released a New AI Upscaling Feature that Converts SDR to HDR By Colin Smith | Published 2024-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rtx-video-hdr References: [theverge](https://www.theverge.com/2024/1/24/24048892/nvidia-rtx-video-hdr-feature-ai) & [blogs.nvidia](https://blogs.nvidia.com/blog/rtx-video-hdr-remix-studio-driver/)  [NVIDIA](https://www.trendhunter.com/trends/video-super-resolution) rolled out a new feature titled 'RTX Video HDR' as part of its latest stable driver update. The version 551.23 Game Ready driver offers support for RTX Video HDR on all web-based video content, provided the user meets the requirements. In order to utilize RTX Video HDR, users must have [HDR10-enabled monitors](https://www.trendhunter.com/trends/display-technology), HDR support on their computer, and HDR enabled in Windows 11's operating system. The RTX Video HDR feature can be enabled in the same way as NVIDIA's previously-released AI Video Enhancement feature, which is in the Video section of the NVIDIA Control Panel application. It is important to note that enabling this feature, particularly when also enabling [RTX AI Video Enhancement](https://www.trendhunter.com/trends/nimagna), will place a large load on the graphics card, which may lead to increased heat generation and fan noise. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 24% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI Upscaling:** The new RTX Video HDR feature by NVIDIA provides AI upscaling for web-based video content, converting SDR to HDR. - **HDR Support:** The RTX Video HDR feature requires HDR10-enabled monitors, HDR support on the computer, and HDR enabled in Windows 11's operating system. - **Graphics Card Load:** Enabling RTX Video HDR and RTX AI Video Enhancement can place a large load on the graphics card, resulting in increased heat generation and fan noise. ### Where This Applies - **Computer Hardware:** The Computer Hardware industry can leverage the AI upscaling trend to enhance graphics card capabilities and optimize HDR support. - **Video Streaming:** The Video Streaming industry can benefit from the RTX Video HDR trend by providing enhanced HDR streaming experiences for users with HDR-enabled devices. - **Operating Systems:** The Operating Systems industry can explore opportunities to optimize HDR support in Windows 11 and enable seamless utilization of RTX Video HDR features. ## Related on Trend Hunter - [Automatic Video Upscaling Features](https://www.trendhunter.com/trends/video-super-resolution.md) - [AI-Powered Video Upscaling](https://www.trendhunter.com/trends/dldsr.md) - [AI-Powered Upscaling Tools](https://www.trendhunter.com/trends/forza-horizon-5-update.md) - [Ray-Tracing Supersampling Tools](https://www.trendhunter.com/trends/dlss-3.md) - [Video Upscaling Technologies](https://www.trendhunter.com/trends/video-enhancer.md) - [Enhanced Broadcasting Encoders](https://www.trendhunter.com/trends/nvidia.md) - [Digital Super Resolution Features](https://www.trendhunter.com/trends/amd-rsr.md) - [Video Enhancement Software](https://www.trendhunter.com/trends/vance-video-ai.md) - [Copmrehensive Upscaling Features](https://www.trendhunter.com/trends/fsr-redstone-suite.md)