# Next-Generation Ultra-Budget GPUs The Non-TI RTX 4060 From NVIDIA is Confirmed for Summer 2023 By Colin Smith | Published 2023-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rtx-4060 References: [twitter](https://twitter.com/NVIDIAGeForce/status/1668966525062062082/photo/1)  NVIDIA is introducing a new graphics card called the Non-TI RTX 4060, which is part of the [RTX 40 series](https://www.trendhunter.com/trends/smart-bm3-bronze) that uses the Ada Lovelace architecture. It has 3072 CUDA cores, a boost clock of 2,460 MHz, and 8GB of GDDR6 memory with a 128-bit interface. It uses less power than the [RTX 4060 Ti](https://www.trendhunter.com/trends/rtx-4060-ti), with a TGP of 115W. The Non-TI RTX 4060 will be available on June 29, 2023, according to a Tweet from NVIDIA. The card will cost $299, which makes it the cheapest option in the RTX 40 series. The card will compete with AMD’s [Radeon RX 7600](https://www.trendhunter.com/trends/radeon-rx-7600), which has been popular in some markets for its low entry cost. The Non-TI RTX 4060 is designed for mainstream gamers who want a graphics card that can deliver high performance and power efficiency for their PC gaming needs. Image Credit: NVIDIA ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 20% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Next-generation Ultra-budget Gpus:** There is an opportunity for disruptive innovation in the gaming industry by developing next-generation ultra-budget GPUs that deliver high performance and power efficiency. - **Ada Lovelace Architecture:** The adoption of Ada Lovelace architecture in graphics cards presents an opportunity for disruptive innovation in the semiconductor industry by improving overall performance and efficiency. - **Affordable Graphics Card Market:** The growth of the affordable graphics card market provides an opportunity for disruptive innovation in the computer hardware industry by offering cost-effective options for mainstream gamers. ### Who This Affects Most - **Gaming Industry:** The gaming industry can explore disruptive innovation by leveraging next-generation ultra-budget GPUs to offer high-performance gaming experiences at an affordable price. - **Semiconductor Industry:** The semiconductor industry has the opportunity for disruptive innovation by embracing the Ada Lovelace architecture in graphics cards to enhance performance and efficiency. - **Computer Hardware Industry:** The computer hardware industry can seize the opportunity for disruptive innovation by catering to the growing affordable graphics card market and providing cost-effective solutions to mainstream gamers. ## Related on Trend Hunter - [Next-Gen Budget Graphics Cards](https://www.trendhunter.com/trends/rtx-4060-ventus.md) - [Value-Focused Graphics Cards](https://www.trendhunter.com/trends/rtx-4060-ti.md) - [Next-Gen Mid-Range GPUs](https://www.trendhunter.com/trends/rtx-4070-ti.md) - [Light-Colored Graphics Cards](https://www.trendhunter.com/trends/rtx-4060-ti-white.md) - [Modern Low-Profile GPUs](https://www.trendhunter.com/trends/low-profile-rtx-4060.md) - [Budget-Focused AI-Ready GPUs](https://www.trendhunter.com/trends/nvidia-rtx-5060.md) - [Single-Fan Graphics Cards](https://www.trendhunter.com/trends/aero-itx-4060.md) - [AI-Accelerated Graphics Cards](https://www.trendhunter.com/trends/rtx-4070-ti-ai-top.md) - [Riproaring Gaming GPUs](https://www.trendhunter.com/trends/gaming-gpu.md)