# Gen Z-Centered Health Apps RTRO Lauches with ChatGPT with a Focus on Mental Health By Grace Mahas | Published 2024-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rtro-1 References: [glossy.co](https://www.glossy.co/beauty/new-gen-z-centered-app-rtro-launches-with-chatgpt-and-focus-on-messaging/)  RTRO, a new social app designed by marketing firm TH Experiential, targets [Gen Z](https://www.trendhunter.com/trends/gen-z-mental-health-app) users with an emphasis on [mental health and community building](https://www.trendhunter.com/trends/mental-health-support-platform). Distinct from other social media platforms, RTRO avoids addictive algorithms, aiming to be a hub for group chats and meaningful interactions. It integrates ChatGPT technology, allowing users to engage with an AI in a direct messaging format for information and suggestions. The app features private group chats (RTROCircles) and a public space (RTROTV) for brands and influencers to connect with followers. Drawing on the founders' marketing expertise and experience in experiential design, RTRO offers a user experience focused on real connections, inspired by the functionality of WeChat. At its launch, several beauty brands and influencers have collaborated with RTRO, creating a platform that combines personal communication with brand interaction​ ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 85% | Freshness: 20% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gen Z-centered Apps:** The rise of Gen Z-centered apps presents opportunities for innovative solutions targeting the specific needs and interests of this demographic. - **Mental Health Focus:** The growing emphasis on mental health within social apps opens up possibilities for disruptive technologies that provide support, information, and resources in this area. - **Meaningful Interactions:** The shift towards creating meaningful interactions in social media platforms creates space for disruptive approaches that prioritize authentic connection and community building. ### Sectors Adopting This - **Marketing and Advertising:** The emergence of Gen Z-centered apps offers marketing and advertising professionals the chance to reach and engage with this specific target audience through innovative campaigns and strategies. - **Technology and AI:** The integration of AI, such as ChatGPT technology, in social apps focused on mental health presents opportunities for advancements in technology and AI applications within the mental health industry. - **Beauty and Influencer Marketing:** The collaboration between beauty brands, influencers, and RTRO showcases the potential for disruptive marketing tactics that combine personalized communication with brand interaction in the beauty industry. ## Related on Trend Hunter - [Algorithm-Free Social Media Apps](https://www.trendhunter.com/trends/rtro.md) - [Gen Z Mental Health Apps](https://www.trendhunter.com/trends/gen-z-mental-health-app.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Private Social Photo Apps](https://www.trendhunter.com/trends/retro-app.md) - [Teen Positivity Apps](https://www.trendhunter.com/trends/gas.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Peer-Connected Support Platforms](https://www.trendhunter.com/trends/togetherall.md) - [Healthy Social Media Apps](https://www.trendhunter.com/trends/healthy-social-media-app.md) - [Connection-Focused Health Apps](https://www.trendhunter.com/trends/circles.md)