# Ready-to-Drink Australian Coffees Some of Bluestone Lane's RTD Coffees are Enhanced with Oat Milk By Laura McQuarrie | Published 2019-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rtd-coffee References: [prnewswire](https://www.prnewswire.com/news-releases/bluestone-lane-launches-first-ever-australian-iced-coffee-300916475.html) & [bluestonelane](http://www.bluestonelane.com/) Based on the best-selling iced beverages that can be found in its coffee shops, [Bluestone Lane](https://www.trendhunter.com/trends/draught-oat-flat-white) is now introducing an RTD coffee line featuring Australian Iced Coffee and Cold Brew "with a Dash." While two of the new products are accented by a splash of organic milk, one of the Australian Iced Coffees and one of the Cold Brew Coffees are enhanced with oat milk. In partnership with [Elmhurst 1925](https://www.trendhunter.com/trends/elmhurst-1925-products), the [oat milk coffee drinks](https://www.trendhunter.com/trends/atlr72-green-drop-coffee) are vegan and plant-based, offering a clean beverage that's creamy but also free from emulsifiers or oils. Thanks to the fact that Cold Brew "with a Dash" is prepared with a proprietary roasting process that naturally enhances the sweetness of coffee beans, its recipe doesn't rely on added sugars. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **RTD Coffee with Non-dairy Milk:** The trend towards non-dairy milk in RTD coffee presents an opportunity for companies to create innovative plant-based and vegan coffee drinks. - **Clean Label:** The trend towards clean label ingredients in RTD coffee presents an opportunity for companies to innovate using natural ingredients, while appealing to consumers who are increasingly health-conscious. - **Natural Sweeteners:** The trend towards natural sweeteners in RTD coffee presents an opportunity for companies to create innovative and healthier alternatives to traditional sugar-sweetened drinks. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has the opportunity to create innovative RTD coffee products that meet the growing demand for plant-based, clean label, and natural sweetener options. - **Dairy Alternative:** The dairy alternative industry can capitalize on the trend towards non-dairy milk in RTD coffee by creating innovative plant-based options that appeal to consumers who are lactose intolerant or environmentally conscious. - **Health and Wellness:** The health and wellness industry has the opportunity to promote and capitalize on the trend towards clean label and natural sweeteners in RTD coffee, appealing to consumers who are health-conscious and looking for natural alternatives to sugar-sweetened drinks. ## Related on Trend Hunter - [RTD Canned Coffees](https://www.trendhunter.com/trends/iced-latte-pilot.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Dairy-Free Ready-to-Drink Iced Coffees](https://www.trendhunter.com/trends/iced-coffee-range.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Ready-to-Drink Canned Lattes](https://www.trendhunter.com/trends/oatmilk-lattes.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Nitro-Infused Oatmilk Lattes](https://www.trendhunter.com/trends/flash-brew-oatmilk-latte.md) - [Ready-to-Drink Cold Lattes](https://www.trendhunter.com/trends/coldpresso-latte-line.md)