# Acetate-Framed Sunglasses R.T.CO Branches Out to The Sunglasses Market With its New SS18 Range By Amy Duong | Published 2018-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rtco References: [highsnobiety](https://www.highsnobiety.com/p/r-t-co-fresh-badge-streetstyle-ready-sunglasses/) & [r-t-co](http://r-t-co.com/home/) Berlin-based label R.T.CO is often known to screenprint t-shirts, but have recently taken a step into a new area of focus -- sunglasses. The new range is comprised of Italian-made eyewear with acetate constructed frames that are suitable for the Spring/Summer season. The wide range of sunglasses all boast the [retro style wide plastic frames](https://www.trendhunter.com/trends/modern-retro-collection) in a variety of colors, shapes, and patterns. One of the new R.T.CO sunglasses silhouettes include the Gazza frames, which are a wide rectangular frame. The Aquila frames take on more of a vintage approach, the Gulls area wide rounded shape, and the [Robin](https://www.trendhunter.com/trends/2025-valentines-day-collection) frames are a thinner, cat-eye shape. The color options include, tortoise shell, pink, [transparent](https://www.trendhunter.com/trends/the-harwood-20), blue, orange, black and pink. All of the new eyewear selections are available online at R.T.CO. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 57% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Retro-style Eyewear:** The trend towards retro-style wide plastic frames in sunglasses presents an opportunity for innovation in design and customization. - **Italian-made Eyewear:** The demand for high-quality, Italian-made eyewear opens up opportunities for disruptive innovation in the manufacturing process and materials used. - **Spring/summer Sunglasses:** The seasonal demand for sunglasses tailored for the Spring/Summer season creates opportunities for innovation in lightweight and UV-protective materials. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can benefit from creating new product lines and marketing strategies around retro-style eyewear. - **Eyewear Manufacturing:** The eyewear manufacturing industry can seize the opportunity to develop advanced techniques for creating Italian-made frames with innovative designs and materials. - **Online Retail:** The online retail industry can tap into the growing market for spring/summer sunglasses by providing a wide range of options and convenient purchasing experiences. ## Related on Trend Hunter - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Proprietary Metallic Material Eyewear](https://www.trendhunter.com/trends/rayban-optics-ctx-collection.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md)