# Retro Phone-Inspired Sneakers PUMA and Motorola Join to Introduce the RS-X Motorola Sneaker By Amy Duong | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rsx-motorola References: [highsnobiety](https://www.highsnobiety.com/p/motorola-puma-rs-x-release-date-price/) & [us.puma](https://us.puma.com/en/us/home) [PUMA](https://www.trendhunter.com/trends/porsche-and-puma) and Motorola join forces to bring forth a [collaborative project](https://www.trendhunter.com/trends/puma-and-salehe) that seems unusual as the unconventional duo spotlight the new RS-X Motorola sneaker. The footwear model is themed after the Motorola phones, delivering [retro design elements](https://www.trendhunter.com/trends/ers-4000) due to the craze that surrounded its mobile phones in previous years. The sneakers are constructed from mesh materials as the base over the uppers before it is overlayed with hits of leather and suede materials. It sits on top of a bulky midsole and has pull-tabs over the tongue and the heel. As a nod to the overarching theme, there are details including text that read "Mini USB" and "hellomoto." These details recall the tech label's early cellphones and the colors feature silver, purple, black, and white. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Sneakers:** Disruptive Innovation Opportunity: Create retro-inspired sneakers that pay homage to iconic brands or products for nostalgic consumers. - **Collaborative Projects:** Disruptive Innovation Opportunity: Partner with unconventional brands to create unique and unexpected collaborations that attract attention and create buzz. - **Tech-inspired Fashion:** Disruptive Innovation Opportunity: Combine technology and fashion to create innovative and futuristic designs that appeal to tech-savvy consumers. ### Sectors Adopting This - **Fashion:** Disruptive Innovation Opportunity: Incorporate retro and tech-inspired elements into fashion products to tap into nostalgic and tech-loving consumer markets. - **Footwear:** Disruptive Innovation Opportunity: Explore collaborations between footwear brands and unexpected partners to create unique and eye-catching sneaker designs. - **Technology:** Disruptive Innovation Opportunity: Merge technology and fashion to create tech-inspired products that blend functionality and style. ## Related on Trend Hunter - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Retro-Futuristic Rapper-Collab Footwear](https://www.trendhunter.com/trends/mostro-3d.md)