# Smog-Capturing Cyclist Masks The 'R‑shield' Scarf Offers Protection from Pollution and More By Michael Hemsworth | Published 2018-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rshield-scar References: [kickstarter](https://www.kickstarter.com/projects/911863294/the-revolutionary-rshield-nanofiber-scarf-for-smog) The amount of pollution and particles in the air in urban areas is making many consumers weary of the negative effects it might be having on their health, so new solutions like the 'R‑shield' scarf are being designed with this in mind. Requiring no filters to be used, the scarf can be worn by [cyclists or commuters alike](https://www.trendhunter.com/trends/ebcare-mask) to prevent 99.9% of the particles they encounter from being breathed in as they spend time outdoors. The mask is crafted from non-chemical treated cotton, is completely free of plastic materials and is easily washed between uses to keep it fresh. The 'R‑shield' scarf can be customized with [different color options and prints](https://www.trendhunter.com/trends/ricola-capsule) to make it a stylish option for urban consumers to wear on the regular. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Air Pollution Protection:** Opportunity for developing innovative products that provide effective and fashionable protection against air pollution. - **Chemical-free Materials:** Potential to disrupt the market by offering products made from non-chemical treated materials that are safe for consumers and the environment. - **Customizable Fashion Accessories:** Creating personalized and stylish options for urban consumers, offering customization features in fashion accessories. ### Who This Affects Most - **Health and Wellness:** Opportunity for businesses to develop and market products that cater to the growing concerns about health and wellness in polluted urban environments. - **Sustainable Fashion:** Disruptive innovation potential in the fashion industry by introducing sustainable and eco-friendly materials and designs to meet consumer demand. - **Outdoor Recreation:** Opportunity for companies to provide innovative solutions for outdoor enthusiasts to enjoy activities while minimizing the impact of air pollution. ## Related on Trend Hunter - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Wearable Allergy-Alleviating Purifiers](https://www.trendhunter.com/trends/respiray-wear-a.md) - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Air-Purifying Motorcyclist Helmets](https://www.trendhunter.com/trends/zyon-smart-motorcycle-helmet.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md)