# Customizable Style Face Masks The R-PUR 'FiiT' Face Mask Has an Eight-Layer Filter Design By Michael Hemsworth | Published 2021-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rpur-fiit References: [yankodesign](https://www.yankodesign.com/2021/11/21/the-fiit-face-mask-is-turning-the-protective-medical-device-into-a-customizable-fashion-accessory/) & [us.r-pur](https://us.r-pur.com/products/getfiit-by-r-pur)  The R-PUR 'FiiT' face mask is a style-conscious accessory for those seeking out a way to adhere to pandemic mask mandates, while also helping to enhance their own peace of mind related to what they're breathing in. The mask is constructed with an [eight-layer replaceable NANO filter](https://www.trendhunter.com/trends/ebcare-mask) that will work to capture virtually anything that comes into contact with it. The exterior of the mask is characterized by its [style-conscious design](https://www.trendhunter.com/trends/windmill-air-purifier) that will allow wearers to change up the cover to have it match an outfit color and more. The R-PUR 'FiiT' mask weighs in at less than 40-grams, which will make the accessory perfect for everyday wear or when traveling and helps to further solidify the [face mask as a mainstay](https://www.trendhunter.com/trends/lightwear-led-face-mask) part of the consumer lifestyle. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 76% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Face Masks:** Customizable face masks have become a popular trend during the pandemic. - **Eight-layer Filter Masks:** Eight-layer filter masks have gained popularity for providing maximum protection. - **Fashionable Face Masks:** Face masks are now being designed to match the wearer's outfit and personal style. ### Sectors Adopting This - **Fashion:** Fashion industry can incorporate customizable face masks into their product lines. - **Healthcare:** Healthcare industry can benefit from using eight-layer filter masks for maximum protection. - **Travel:** Travel industry can offer fashionable face masks to travelers as a safety accessory. ## Related on Trend Hunter - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Wearable Allergy-Alleviating Purifiers](https://www.trendhunter.com/trends/respiray-wear-a.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Breath-Tracking Face Mask Devices](https://www.trendhunter.com/trends/facebit.md) - [Air-Purifying Motorcyclist Helmets](https://www.trendhunter.com/trends/zyon-smart-motorcycle-helmet.md) - [Voice-Amplifying Facemasks](https://www.trendhunter.com/trends/zephyr-pro.md)