# Exclusive New York-Celebrating Headphones adidas and Kwasi Kessie Joined for a New Pair of RPT-01s By Riley von Niessen | Published 2020-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rpt01 References: [kwasikessie](http://www.kwasikessie.com/styling#/adidas-speedfactory-am4kwasi-photoshoot/) & [adidasheadphones](https://www.adidasheadphones.com/us/en/1005393.html) In collaboration with [celebrity stylist](https://www.trendhunter.com/trends/zne-collection) and [adidas Runners](https://www.trendhunter.com/trends/adidas-earbuds) Captain Kwasi Kessie, the sports giant announced a new exclusive take on its RPT-01 Sport On-Ear headphones. The updated design takes inspiration from Kessie's love for New York, his home city, and the energy that it's packed with. With a sleek black, blue, and white colorway that features a modern snake print over the leather head band, the headphones are a versatile piece that seamlessly transition from the city streets to the gym. Like all RPT-01 headphones, they boast a sweatproof design, simple controls, and Bluetooth connectivity. Just 50 pairs of the [hand-customized headphones](https://www.trendhunter.com/trends/aiaiai-and-brain-dead) will be available to consumers, who can enter to win a pair by running Kessie's favorite route through the adidas Running app. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Celebrity Collaboration Headphones:** Brands can explore collaboration opportunities with influential personalities to create exclusive variants of their products enhancing brand image and customer engagement. - **Limited Edition Products:** Manufacturers can attract customers by releasing limited editions of their successful products, creating urgency and exclusivity for those wanting to obtain one. - **Personalized Audio Devices:** Companies can increase sales by offering customizable headphones, earphones, and other audio devices with unique designs and features to meet individual consumer needs. ### Who This Affects Most - **Audio Devices Industry:** Brands can explore new variants and offer customizable and limited-edition audio devices to diverse consumer segments for increased sales and market share. - **Fashion Industry:** Fashion houses can collaborate with audio device manufacturers to create unique and exclusive audio products for their audience, enhancing brand image and customer engagement. - **Fitness Industry:** Fitness brands can offer limited-edition, personalized, and durable audio devices as part of their product line-up for increased customer engagement and brand loyalty. ## Related on Trend Hunter - [Branded Activewear Earbuds](https://www.trendhunter.com/trends/adidas-earbuds.md) - [Quiet Luxury-Inspired Headphones](https://www.trendhunter.com/trends/sonos-ace-x-sporty-and-rich.md) - [Activewear-Branded Earbuds](https://www.trendhunter.com/trends/adidas-zne-01-anc-wireless-earbuds.md) - [Audio Brand-Sponsored Marathons](https://www.trendhunter.com/trends/new-york-city-marathon.md) - [Blingy Bespoke Headphones](https://www.trendhunter.com/trends/nadine-ghosn-1.md) - [Solar-Powered Wireless Headphones](https://www.trendhunter.com/trends/rpt02-sol-headphones.md) - [Sleek Nostalgia-Influenced Headphones](https://www.trendhunter.com/trends/stussy-and-beats.md) - [Custom Football Team Headphones](https://www.trendhunter.com/trends/sony-x-nfl.md) - [AI-Expoloring Headphone Designs](https://www.trendhunter.com/trends/powerbeats-pro-2.md)