# Hairstylist-Approved Brand Launches Rōz Launches at Sephora, Helping the Brand Expand Its Reach By Georgia Wray Norsten | Published 2025-02-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/roz-launches-at-sephora References: [wwd](https://wwd.com/beauty-industry-news/hair/zoe-saldana-emma-stone-roz-sephora-1236905843/)  Four-year-old clean hair care brand founded by celebrity stylist Mara Roszak, Rōz, launches at [Sephora](https://www.trendhunter.com/trends/emi-jay), making a highly anticipated debut. Launching first online and rolling out to over 60 Sephora stores by the end of the month, this expansion marks a major milestone for the brand, which is projected to hit $20 million in global retail sales this year. Known for styling A-listers like Emma Stone and Zoe Saldaña, Roszak built Rōz to fill a gap between [clean and professional hair care](https://www.trendhunter.com/trends/professional-haircare). The brand's lineup, including the hero 'Milk Hair Serum,' shampoos, conditioners, styling oils, and lifting sprays, is designed to deliver effortless, high-performance results. 'We’re thrilled to introduce Rōz to our clients,' said Jennifer Lucchese, VP of Hair Merchandising at Sephora. 'The brand’s [clinically proven formulas](https://www.trendhunter.com/trends/remilia-hair) and nature-inspired approach make it a perfect fit.' With a focus on mindful, effortless styling, Rōz is redefining luxury hair care for all hair types. Image Credit: R?z ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 81% | Activity: 89% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Luxury Clean Hair Care:** A surge in demand for luxurious yet clean hair care products is transforming traditional beauty routines with an emphasis on sustainability and minimalism. - **Celebrity-endorsed Brands:** Brands endorsed by celebrities are gaining traction, leveraging star power to build trust and authority in overcrowded markets. - **Omni-channel Retail Expansion:** The strategic expansion into both online and physical retail channels demonstrates a hybrid approach to reaching broader consumer bases. ### Who This Affects Most - **Beauty and Personal Care:** The convergence of eco-friendly formulations with high-performance hair care meets consumer desire for products that prioritize health and wellness. - **Retail:** With the integration of digital and brick-and-mortar presence, the retail industry is exploring innovative ways to connect and engage with a diverse clientele. - **Celebrity Branding and Endorsements:** Celebrity-founded and endorsed brands are reshaping promotional strategies, using influential figures to bring authenticity and visibility. ## Related on Trend Hunter - [Hair Accessory Distribution Partnerships](https://www.trendhunter.com/trends/emi-jay.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md) - [Celebrity-Collaborative Hair Care](https://www.trendhunter.com/trends/rossano-ferreti.md) - [Breakthrough Beauty Brand Expansions](https://www.trendhunter.com/trends/rhode-launches-in-sephora.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Clean Hair Product Launches](https://www.trendhunter.com/trends/california-naturals.md)