# Sport-Based Royalty Pass Programs The Sacramento Kings Amplify Fan Experience with an App Feature By Kalin Ned | Published 2020-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/royalty-pass References: [nba](https://www.nba.com/kings/news/sacramento-kings-launch-new-royalty-pass-program-enhance-fan-experience) & [lava.ai](https://www.lava.ai/sports.html) The 'Royalty Pass' program is "a new digital wallet and mobile in-app experience pass" that is developed in collaboration between the [NBA](https://www.trendhunter.com/trends/pixel-arena) sports team and tech-powered marketing platform [LAVA](https://www.trendhunter.com/trends/lava-cake-signature-latte). The [Sacramento Kings](https://www.trendhunter.com/trends/the-realm) are believed to be the first NBA team to stimulate and supercharge fan engagement in this way. Through the Royalty Pass, Season Ticket Members will be able to unlock various discounts, promotions, and upgrades with the purchase of food and drink items at the Golden 1 Center. In addition, the Sacramento Kings boast a special offer for its 35th anniversary. All season ticket holders will have the opportunity to scan their Royalty Pass for a 35 percent discount on items at Local Eats strands for all remaining home games. Image Credit: Sacramento Kings ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Digital Wallet:** The integration of digital wallets in sports-based loyalty programs presents disruptive innovation opportunities for personalized and convenient fan experiences. - **Mobile In-app Experiences:** The use of mobile apps to enhance fan engagement through features like the Royalty Pass creates opportunities for interactive and immersive experiences. - **Discount and Promotions:** Leveraging discounts and promotions through loyalty programs can drive customer loyalty and incentivize increased spending at sports venues. ### Sectors Adopting This - **Sports and Entertainment:** The sports and entertainment industry can benefit from adopting innovative loyalty programs to enhance fan experiences and increase revenue streams. - **Technology and Marketing:** Digital marketing platforms and technology providers can leverage their expertise to collaborate with sports teams in developing and implementing interactive loyalty programs. - **Hospitality and Food Services:** Loyalty programs integrated with food and drink purchases can disrupt the hospitality and food services industry by incentivizing spending and creating a seamless customer experience. ## Related on Trend Hunter - [First-Of-Its-Kind Athlete-Owned Fan Universes](https://www.trendhunter.com/trends/athleteowned-fan-universe.md) - [Esports Community Platforms](https://www.trendhunter.com/trends/the-realm.md) - [Basketball-Focused Digital Membership Platforms](https://www.trendhunter.com/trends/digital-membership-platform.md) - [Live Event Subscription-Based Services](https://www.trendhunter.com/trends/live-event-subscription.md) - [Sports Fan-Focused Loyalty Currencies](https://www.trendhunter.com/trends/loyalty-currency.md) - [Digital Loyalty Customer Cards](https://www.trendhunter.com/trends/loyalty-customer-cards.md) - [Virtual Basketball Playoff Apps](https://www.trendhunter.com/trends/pixel-arena.md) - [AR-Enabled Basketball Player Experiences](https://www.trendhunter.com/trends/cryptocom.md) - [Real-Time Sports Odds Apps](https://www.trendhunter.com/trends/monumental-game-center.md)