# Tex-Mex-Inspired Basmati Rices Royal White Queso & Jalapeño Basmati Rice is Packaged in Pouches By Michael Hemsworth | Published 2023-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/royal-white-queso-jalapeo-basmati-rice References: [foodbev](https://www.foodbev.com/news/royal-introduces-white-cheddar-and-jalapeno-basmati-rice/) & [ltfoodsglobal](https://www.ltfoodsglobal.com)  Royal White Queso & Jalapeño Basmati Rice is a new addition to the brand's ready-to-heat rice range that's perfect for elevating the flavor of any meal in a decidedly easy way. The rice features a Tex-Mex flavor inspiration that incorporates the notes of Queso Blanco and jalapeño with the fragrant basmati rice base. The final result is a cheesy, piquant rice product perfect for crafting a range of Latin cuisine varieties. The product comes packaged in pouches that are ready to be heated up in the microwave to further prioritize ease of access and convenience. SVP of Sales, Marketing and Product Development at LT Foods Americas Andrew Cops boasted on the new Royal White Queso & Jalapeño Basmati Rice saying, "This culinary blend brings together the best of two worlds, mirroring the tapestry of cultures and tastes that define the many flavours of you. We hope consumers will savour the experience, enjoy the fusion of flavours, and celebrate the unique and diverse flavours that Royal has to offer.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 33% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Tex-mex-inspired Flavors:** The use of Tex-Mex flavors in products like Royal White Queso & Jalapeño Basmati Rice presents an opportunity for companies to tap into the growing demand for globally-inspired, spicy foods. - **Ready-to-heat Convenience:** The packaging of Royal White Queso & Jalapeño Basmati Rice in microwave-ready pouches reflects a trend towards convenient and time-saving meal options that can be easily prepared. - **Latin Cuisine Varieties:** The cheesy and piquant flavor profile of Royal White Queso & Jalapeño Basmati Rice opens up possibilities for creating a variety of Latin cuisine dishes, catering to consumers' interest in diverse and flavorful food experiences. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can explore the use of innovative flavor profiles, such as Tex-Mex, to create unique and appealing products like Royal White Queso & Jalapeño Basmati Rice. - **Convenience Food:** The ready-to-heat packaging of products like Royal White Queso & Jalapeño Basmati Rice caters to the increasing demand for convenient meal options that require minimal preparation. - **Latin American Cuisine:** Restaurants and foodservice providers can leverage the popularity of Latin cuisine and incorporate products like Royal White Queso & Jalapeño Basmati Rice into their menu offerings to meet consumer preferences for diverse and flavorful options. ## Related on Trend Hunter - [Seasoned Ready-to-Heat Basmati Rice](https://www.trendhunter.com/trends/seasoned-basmati-rice.md) - [Flavorfully Spiced Rice Dishes](https://www.trendhunter.com/trends/chipotle-jasmine-rice.md) - [One-Minute Rice Cups](https://www.trendhunter.com/trends/minute-rice-cups.md) - [Rice Brand Overhauls](https://www.trendhunter.com/trends/minute-rice.md) - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md) - [Foodie-Friendly Rice Cups](https://www.trendhunter.com/trends/riviana-foods-minute-rice-cups.md) - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md) - [Heat-and-Eat Fakeaway Rices](https://www.trendhunter.com/trends/readytoheat-rice.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md)